July wrap-up: digital travel news and analysis

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Top Stories in July PhocusWire covers the digital world in travel like no other - this is why we collect the best, most thought-provoking articles for you each month. (Sign up for the daily version to make sure you don't miss any news!) Brands at the sharp end of the travel business, whether they're frontline agencies or others, have to think harder about how they imagine the customer experience will evolve over time. At the very least, they must consider advances in technology and what those changes can do to improve engagement. A well-known thinker in this field, Brian Solis, has a way of explaining how the travel business can evolve, smartly and efficiently. Scroll down below to see more of the best from PhocusWire this month - articles and interviews that can give you an edge. Click here to get a daily dose of digital travel news and analysis delivered directly to your inbox. - Kevin May, editor in chief       SUBSCRIBE NOW     This Month's Top Story Reimagining customer experience: Brian Solis on iteration vs. innovation This month, we are exploring the topic of customer experience from a variety of angles. In this installment, we talked to Brian Solis, principal analyst and futurist at Altimeter, a Prophet company. READ MORE     More Headlines   Understanding the not-so-glamorous hidden gem of travel marketing   Affiliate marketing is a blind spot for the travel industry. Unlike social media marketing, chatbots, voice-activated technologies and other buzzwords, media rarely pay attention to CPA strategies. READ MORE     Reimagining customer experience, part 1: digital design   This month we are exploring the topic of customer experience across a variety of entities in the travel space. We begin with a look at how brands are designing their digital interfaces - websites and apps - to create an effective and enjoyable experience for users. READ MORE       SUBSCRIBE NOW     Trending Stories   Artificial intelligence and the drive for an emotional connection with travelers   Amadeus is experimenting with a branch of artificial intelligence called "reinforcement learning." The distribution giant is looking at ways to employ the machine-learning technique in the travel industry with use cases in revenue management already being trialed. READ MORE     VIDEO: Under the hood of cruise   Seamus Conlon, CEO of Cruise.co.uk, joined us at Phocuswright Europe 2018 to discuss these issues and other elements of the hugely complex world of cruise operating. READ MORE       Privacy   |   Subscribe       Northstar Travel Media LLC. 116 West 32nd Street New York, New York 10001

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