Expedia Brands Explained + New JetBlue President Talks Diversity + Eventbrite's Stealth IPO Plans

The Travel Industry's Daily Agenda-Setting Newsletter

July 23, 2018

Editor's Note Executing a brand strategy is probably one of the most important challenges a travel business has to grapple with. Expedia Group has chosen a multi-brand strategy, retaining properties such as Expedia, Travelocity, Orbitz, CheapTickets, ebookers, and Wotif, to name a few, even though the content on most is roughly similar. Why lose the audience, the brand value, and all of those loyal users if a company can keep those multiple brands chugging along? Travel Tech Editor Sean O'Neill dug into the marketing weeds and wrote an explainer about Expedia's two dozen or so brands, separating the myth from reality. Some of the brands, such as Expedia, Hotels.com, and Egencia, are obviously the parent company's faves, and others are subject to benign neglect. — Dennis Schaal, Executive Editor Balancing Purpose and Profit in the Travel Industry: Skift Report Sponsored by Intrepid Travel Many travel brands assume that a commitment to doing good means the bottom line will take a hit. But based on a growing amount of evidence, it's simply not true. Companies like Intrepid Travel are discovering that purpose-driven business goals can help their organizations become more innovative, resilient, authentic, and profitable. Download Now Top Stories Need More Reasons to Attend Skift Global Forum? Check out this letter we wrote to convince your boss that Skift Global Forum is a can't-miss event. Use the code LOYAL to save 20% — that's $780 OFF — on your ticket to Skift Global Forum this September in New York City! Every One of Expedia Group's 23 Brands, Explained Check out our Skift Takes on Expedia Group's brands for consumers and businesses. Time for some #realtalk. JetBlue's First Female President Wants More Diversity and Higher Profits Airlines need more diversity at the senior leadership levels. But new JetBlue President and COO Joanna Geraghty would prefer to be be known for more than her gender. That seems like a fair request, no? Let's see if she can fix the airline's on-time performance. Eventbrite Readies IPO After Period of Event Ticketing Consolidation Eventbrite's rise has happened in tandem with that of the experience economy at large. Both the consumer and enterprise event technology sectors have thrived in recent years, with mobile tools redefining how people research and buy tickets to events. State Tourism Budget Growth Slows Ahead of Governors' Races in Midterms The future of tourism marketing in the United States will be on the ballot in more than three dozen states in one way or another this November. While most voters probably won't realize that, tourism is one of the most important economic drivers they'll be voting for. Oral History: Ebookers and LastMinute Deals Showed Mergers Can Be a Blood Sport When mergers go awry, it isn't always merely because the acquired company was a dog. Sometimes the purchaser likewise screws the whole thing up. Meliá Hotels Wants to Address Overtourism by Focusing on Quality Over Quantity The travel industry is still trying to figure out the best way to deal with overtourism — but just the fact that so many players are talking about the issue is a good thing. Scandic Hotels Delighted With Restel Integration as Profits Rise It sounds like the Restel deal has gone relatively smoothly for Scandic. Might the company now set its sights on other targets? Or will it become a target itself? Aeroplan Announces New Loyalty Strategy After Air Canada Split Aeroplan is laying out a case for members of its loyalty program to stick around after its split from Air Canada in 2020. And for those who don't care about elite status, it may not a bad deal. Popular Now Norwegian Cruise Line Is Moving Its Built-for-China Ship to the U.S. Norwegian Cruise Line made a significant investment in China when it built a ship specifically for that market. But as executives like to say, ships are easy to move when necessary, and clearly Norwegian sees a brighter future in the U.S. Secret Escapes Raises $67 Million: Travel Startup Funding This Week If he were around today, Gordon Gekko of the movie Wall Street would probably say, "Cheap money is good." A combination of factors has made it relatively more easy to obtain funding for startups in many countries. Lola Pivots to Travel Management With New CEO Lola has struggled to catch on as it now pivots to provide travel management tools to small companies. Mobile booking through travel agents never broke through and it's hard to see a path forward for Lola in the extremely crowded market for managing small group travel. For Gmail users: If you are using the tabbed inbox, Skift emails may be pushed to the 'Promotions' tab. To get updates from Skift direct to your primary inbox, drag and drop this email to that tab. You received this email because you are subscribed to Skift Daily Newsletter from Skift.

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