When you think of Internet deals that have shaken industries to the core, Active Hotels and Bookings B.V. might not come to mind as key players. But Priceline's purchases of those companies more than a dozen years ago changed the course of online travel forever, and that impact still reverberates today.
My colleague, Executive Editor Dennis Schaal, has covered online travel and those three companies doggedly for years. Today, you are the beneficiary of that experience and insight with The Oral History of Travel's Greatest Acquisition Booking.com, Schaal's exhaustive and detailed account of the deals. Skift is committed to long-form journalism that serves its readers — this is the finest example of that. It's been in the works for two years and we are proud to present it to you today, packaged in a beautiful, easy-to-navigate layout. You'll want to read it closely because there are plenty of lessons to be gleaned, both for travel and business overall.
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