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Thursday, June 21, 2018

New Skift Report: A New Formula for Airline Success

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Skift: Travel IQ

June 21, 2018

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We're publishing a new Skift Trend Report in partnership with Amadeus Airlines: A New Formula for Airline Success, which examines the future of airline marketing and revenue management.

The airline industry is ready to take the next leap forward, thanks to the introduction of customized offers. In our latest report, we investigate how providing such offers could soon take a commanding lead as the main way airlines interact with travel shoppers. 

In this report, you'll find: 

  • Introduction to customized offer creation in the airline industry
  • Investigation of how the theory of customer heterogeneity makes it possible for airlines to identify differences between passengers
  • Review of how customized offer creation impacts related industry disciplines such as revenue management and á la carte ancillary pricing
  • Examination of potential challenges of distributing customized offers through the industry's current channels
  • Analysis of the potential industry-wide impact of customized offer creation to help combat commoditization
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