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Thursday, June 28, 2018

Luxury news: Creativity in marketing tactics | A hypersonic passenger plane?

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June 28, 2018
INSIGHT BY JERI CLAUSING
Getting creative with marketing tactics
Today, luxury companies employ a host of creative tactics to draw attention to their hotels, and, of course, the experience their brands offer their guests.
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NEWS
Boeing envisions hypersonic passenger plane
The company revealed a preliminary design for a passenger airliner that could travel as fast as Mach 5.
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Standout service at the Westin Grand Cayman
Last fall, the Westin put the finishing touches on the second phase of a property wide renovation that has left the resort with a fresh, sleek look combined with a laid-back, beachy vibe.
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Melia opening Grand Reserve resort on D.R. in December
The resort overlooks Bavaro Beach in Punta Cana.
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Silversea Cruises' Manfredi Lefebvre d'Ovidio
The chairman of the luxury line talks about partnering with Royal Caribbean Cruises Ltd.
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FEATURED STORY
Soothing respite at Las Alcobas Napa Valley
With its unassuming entrance tucked alongside one of the most well-known vineyards in Napa, the 68-room property in St. Helena, Calif., feels like a really well-kept secret hiding in plain sight.
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MORE FROM TRAVEL WEEKLY
Travel Weekly's 2018 Power List
Our annual ranking of the largest, most successful retailers in the travel industry, based on sales.
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LUXURY Editor:
Jeri Clausing
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