On Tuesday, Amazon announced it had reached agreements to put Alexa into hotel rooms in a move that could certainly be interpreted as the tech giant's first significant move into the travel business since withdrawing in failure from hotel booking a few years ago. Or it could really just be an opportunity for Amazon to sell more gadgets.
Either way, the looming threat of Amazon in travel as a great disruptor has been quite the buzz lately. Senior Hospitality Editor Deanna Ting had the chance several weeks ago to ask some hotel CEOs about what Amazon and Google could do to their businesses. Reactions were mixed, as you will read in her story below. But rest assured, it's not just that tiny Echo device on a hotel nightstand that is stirring anxiety. It's the prospect of Amazon pushing into all levels of travel, from online travel agencies to advertising and search.
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