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| Most watchers of the hospitality and technology industries have expected Amazon to make some kind of serious move on the sector - and, with Alexa to help out, we've now seen the first element of its strategy.
Hoteliers know that their guests are moving slowly towards using voice-led technology to search, shop and buy products of all sorts, so it's only a matter of time before they expect the same level of engagement when they stay at a property.
These last few weeks have also seen much debate over the usefulness (or not) of both blockchain and artificial intelligence. We feature two bits of excellent analysis below for you to make your own minds up. The ongoing debate over direct bookings and online travel agencies never goes away, but the conversation is changing, so check out the video interview we conducted during our sister brand Phocuswright's recent conference in The Netherlands.
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- Kevin May, editor in chief | | |
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| Amazon finally talks about travel, launches Alexa for Hospitality
Amazon's first official foray into the travel industry for a few years is here: Alexa for Hospitality - bringing the voice-activated device into hotel rooms.
The ecommerce giant's Echo will now allow guests to ask questions about hotel information, contact guest services, play music in their room and tap into other hotel-related services.
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| | | Artificial intelligence will bring human touch to hotels | | | The problem with all new hotel technology, unfortunately, is that innovation gets turned into buzzwords quickly, usually in order to sell more products and services.
Even worse, all these buzzwords are thrown into the same marketing pot, creating a vast confusion that only "experts" can understand.
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| | | Debunking the impact of blockchain on hotel distribution | | | A recent article on the Nasdaq website - How Blockchains Are Changing the Hotel Industry - claims that blockchain-based platforms "offer promising solutions" to particular areas of difficulty in the hospitality industry, including blockchain-based hotel booking platforms.
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| | | VIDEO: Deep dive on hotels and online travel agencies | | | Some say the online travel agency vs. hotel debate moves in cycles, depending on who has the biggest to axe grind during a particular period in time.
But the rhetoric has been at full throttle now for a few years, and shows no sign of abating at all.
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| | | VIDEO: Bedbanks can provide and thrive in a fragmented market | | | To say Hotelbeds Group has been through a fairly productive few years would be a bit of an understatement.
A sale to private equity, acquiring two competitors, offloading another part of the business - it's been all systems go for quite some time for the Spain-based company.
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