Synergy is a much-derided term when it comes to corporations talking about their various divisions. But nobody chuckles about the "S" word when it comes to Disney, which has managed to cross-promote its blockbuster movie franchises through its growing theme park division. Both make the Mouse House loads of money.
Skift sent News Editor and Miami native Hannah Sampson, who covers theme parks and never met a line for a ride that was too long, to Orlando this week to see firsthand how Disney works this magic. She got to tour the new 11-acre Toy Story Land set to open Saturday. For all its successes in selling movie tickets and attractions, Disney can't afford to slow down — with Universal's parks sitting right across town. That may be why Disney is moving fast to close its deal for yet another movie studio at Fox.
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