Numerous reports and articles have now summarized the disruptive potential of blockchain in travel. However, most superficially touch on the various areas where blockchain could permeate the online travel ecosystem.
This report focuses on the disruption of travel distribution. Blockchain is one promising technology that could impact how travel sellers connect with travel buyers. Our analysis is intended for both sides: travel industry insiders and proponents of blockchain outside of travel.
We highlight current blockchain initiatives in travel and offer our expert opinion on how travel distribution could be impacted over time.
In this report, we explore:
- Current and forward-looking rates of blockchain adoption by the travel industry
- The online travel distribution value chain, particularly for hotels
- Data on distribution mix, cost of acquisition, and cost of acquisition by channel
- Advertising spend by channel and how this will likely change over time
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