We partnered with Visit Tucson to create a video series on one of today's most interesting cities for meeting and events planners.
The Future of Travel Brand Strategy | |
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SkiftX Video Series: How Meeting Planners Are Tapping Into TucsonTucson is emerging as one of the most interesting cities in the U.S. for meeting and events planners. The city has become a case study for how destination marketers can help meeting planners realize the creative potential of a city by amplifying its unique assets beyond the convention center.
For Tucson, these unique assets include a newfound spirit of creativity and community downtown, a growing recognition as one of the most creative culinary cities in the U.S., and the city's surrounding desert environment, which provides an unexpected value beyond the beautiful scenery.
We wanted to take a closer look, which is why we partnered with Visit Tucson to produce a three part video series and explore how the city of Tucson is evolving to drive meetings and events. — SkiftX |
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