For any brands having difficulties anywhere in the world, take a look at Spirit Airlines, as Aviation Business Editor Brian Sumers did in our story below. Many consumers detested the airline a few years ago and its operational performance was a mess. Under CEO Robert Fornaro, Spirit's popularity in the form of net promoter scores are heading in the right direction — up, that is — and the airline's on-time performance and completion factor are doing likewise. Turning around a struggling company is indeed possible. Just look at Spirit.
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