Paris-based AccorHotels is arguably pursuing one of the most aggressive, innovative, and unique strategies in the entire hospitality industry. The company went from being a relatively small European hotel company of 482,000 rooms and 14 brands in 2014 to 684,000 rooms across 32 different hotel or short-term rental brands today.
In this report, we focus on two aspects of AccorHotels' growth strategy: its approach to acquisitions and investments, and the sale of a majority stake in AccorInvest to become an asset-light company.
What You'll Learn From This Report:
- An overview of AccorHotels by the numbers
- Geography and chain scales: Where Accor is a market leader
- What it means for Accor to shift asset-light
- Measuring success of AccorHotels' M&A (mergers and acquisitions) strategy
- Skift Research forecasts for 2018 RevPAR, revenue, and earnings
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