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Tuesday, November 20, 2018

New Skift Research! A Deep Dive Into AccorHotels 2018

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November 20, 2018

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New Skift Research Report — A Deep Dive Into AccorHotels 2018

Paris-based AccorHotels is arguably pursuing one of the most aggressive, innovative, and unique strategies in the entire hospitality industry. The company went from being a relatively small European hotel company of 482,000 rooms and 14 brands in 2014 to 684,000 rooms across 32 different hotel or short-term rental brands today.

In this report, we focus on two aspects of AccorHotels' growth strategy: its approach to acquisitions and investments, and the sale of a majority stake in AccorInvest to become an asset-light company.

What You'll Learn From This Report:

  • An overview of AccorHotels by the numbers
  • Geography and chain scales: Where Accor is a market leader
  • What it means for Accor to shift asset-light
  • Measuring success of AccorHotels' M&A (mergers and acquisitions) strategy
  • Skift Research forecasts for 2018 RevPAR, revenue, and earnings

P.S. Take advantage of our Sneak Peek Black Friday Deal. Enjoy 50% OFF any research report with code BLACKFRIDAY for a limited time only!* 

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