| The concept of personalized retail offers behind NDC began years ago with the meteoric rise of online shopping. Airlines took note of how personalization can improve the travel experience and increase customer loyalty.
Now, airlines are looking to travel technology leaders like Sabre to onboard travel agencies into the new era of personalized merchandising. This challenge involves integration of new content into the tools used to shop and book travel, and Sabre is working side by side with agencies and airlines to develop a solution that makes sense for everyone involved.
The new Sabre Red Workspace was designed to keep pace with rapidly changing industry demands. This intuitive point-of-sale solution features innovative shopping tools showcasing real-time offers and traveler preferences, and will be ready to seamlessly consume both GDS content and new, NDC-based content. This means the earliest adopters of the new Sabre Red Workspace are already well-versed in the type of shopping experience NDC will bring to their agency desktops!
Learn more about how Sabre is enabling intelligent retailing and product distribution with its Beyond NDC strategy. | 
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