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| Latest news from Tourism New Zealand | 8 May 2018 | | |
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| | Dunedin is buzzing this week with around 1,500 people passionate about tourism converging on the city.
At today's presentations I was excited to hear about a number of initiatives underway by the industry to support tourism growth and ensure it benefits New Zealand.
These plans align well with the ambitious pieces of work I announced today and I am extremely proud to share these with you.
Over the next few months Tourism New Zealand will evolve the 100% Pure brand and take an active role in helping regions grow by $1 billion per annum to ensure that growth is sustainable and enriches New Zealand. Read more about how we will do this below.
Sustainable tourism growth in New Zealand is dependent on a collective approach with government and industry working closely together and today it was clear we are all on the same page to make this happen.
Events like TRENZ are a great reminder of the dynamic industry we work in, one that has enormous potential to benefit all of New Zealand, there is simply no industry like it.
That's why it's fantastic we have support from the top with our Prime Minister fronting our latest globally recognised campaign #getNZonthemap (read more below) and the Minister of Tourism, Kelvin Davis speaking at TRENZ later in the week.  | | Tourism should enrich New Zealand and be something that all Kiwis are proud of. We have some work to do to achieve this, but I am confident we are on the right path. Ngā mihi, | Stephen England-Hall Chief Executive, Tourism New Zealand | | | | | | | |
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|  TNZ announces ambitious plans at TRENZ The tourism industry is set to benefit from Tourism New Zealand's plans to evolve the iconic 100% Pure New brand and boost regional growth. | | | | |  #getNZonthemap goes viral Our light-hearted campaign #getNZonthemap is trending around the world. | | | | |  | Wellington welcomes the muppets Muppets shows attract sell out crowds in Wellington. | | | | |  | The Great NZ Road Trip: Oz style Our latest Australian campaign encourages visitors to explore New Zealand on a 'regional roadie'. | | | | | | |
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| Upcoming events Register now for our upcoming training events: | | | | | TNZ Board Chair term ends later this year TNZ's Board Chair, Kerry Prendergast's term is up later this year. Recruitment for a new Board Chair is currently underway. Kerry has made an invaluable contribution to Tourism New Zealand and has been one of our biggest advocates. She will be greatly missed both within the Board, across the organisation and industry. | Further details will be announced in the coming months | | | | | | | |
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