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Global Ports Holding will operate the port, advise on the Cuban government's redevelopment of the piers, and market the new terminals when built.
The company had launched GoBe in March 2017, saying its goal was to create a recognized brand in the tours and activities space.
The line's CEO of talks about what sets the cruise company apart from competitors.
For clients who have wearied of the routine surrounding cruise excursions, with their motorcoaches and paddle-toting guides, independent touring can be a way to liven up a visit and inject some challenge into the experience.
The best formulas avoid uncertainties that could lead to disputes and litigation.
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