Needless to say since Skift Research released its subscription report on Amazon last week, we've seen quite a response. Speculation about Amazon entering any new industry has a way of doing that, especially one as vulnerable for disruption as travel.
Today, we offer even more than we did last week, with an excerpt from Senior Research Analyst Seth Borko's insightful work examining what travel companies need to know if Amazon does make its move. He draws parallels to Amazon's entry into the grocery industry with what may be ahead for travel. News of our report has been shared over and over again on social media, and so far more than 500 subscribers have read the report since last week. When will you?
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