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Tuesday, May 22, 2018

New Skift Research! Amazon: Lessons, Threats, and Opportunities for Travel

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Skift: Travel IQ

May 22, 2018

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Amazon: Lessons, Threats, and Opportunities for Travel

In 2018, companies worldwide look to Amazon as a model of success and scale. In this report, we present four lessons from Amazon's model and structure applicable to travel companies of all sizes.

Amazon's reach in the travel industry has been surprisingly small to date. Our hunch? Amazon hasn't left the travel space for good. We provide scenarios of how Amazon may enter the travel space again. Waiting for Amazon to spell out its plans for the industry just might leave you out of a very important loop.

What You'll Learn from this Report:

  • A deep dive into Amazon's business model today and context on how it evolved
  • Four lessons that the travel industry can learn from Amazon's success
  • A focus on what Amazon Prime can teach us about customer loyalty
  • Our take on the three ways Amazon could impact travel
  • A closer look at Amazon's little-known, but rapidly growing advertising business

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