Editor's NoteSo much in loyalty these days is let's do what our competitor is doing. Airlines, for example, have tripped over themselves hurrying to implement spend-based programs to replace mileage-triggered rewards. It is therefore great to see Mandarin Oriental trying something fresh with its new program. There are no elite tiers or free nights, but guests can select from a bunch of perks, ranging from upgrades to late checkout, when they arrive at the property. Kick back this weekend and ponder that while you muse about your next stay at a Mandarin Oriental. — Dennis Schaal, Executive Editor |
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