| |   | Guide Vert Michelin launches its first Australia destination guide One of the most popular series of French language guide books, Le Guide Vert Michelin (The Green Guide), has released its first destination guide about Australia. The Australian Embassy in Paris together with Tourism Australia and Michelin hosted an event for media, airline and trade partners to celebrate the launch. Some content from the book will also feature on the Michelin Voyage website which boasts over 600,000 visitors per month. In 2017, France was Australia’s 15th largest inbound market for visitor arrivals, 14th largest market for total visitor spend, 12th largest market for visitor nights and eighth for regional dispersal. Find out more. |  | Tourism Australia wins sixth consecutive TTG China Travel Award Tourism Australia was named the best overseas tourism board in China promoting business travel and meetings, incentive travel, conventions and exhibitions at the 11th Annual TTG China Travel Awards in Shanghai last week. In 2017 Australia attracted a number of large Chinese groups including more than 8,000 Amway China delegates visiting Sydney in January, over 3,500 delegates from Perfect China visiting Adelaide, Melbourne, and Cairns in June and over 5,000 delegates for the International Dragon Awards in Melbourne in August. This year Infinitus China will bring 7,000 delegates to the Gold Coast in May and over 5,500 delegates from Jeunesse will visit Sydney during the Vivid Festival. | |  | European Product Workshop builds new industry relationships Tourism Australia and Tourism New Zealand co-hosted a European Product Workshop last week in London for more than 60 buyers and sellers. The workshop is exclusively for tourism businesses who are new to the UK/Europe market and therefore have limited presence in UK/European operator brochures. The delegates from Australia and New Zealand attended a UK/Europe market briefing to assist with product development as well as holding appointments with product managers from key wholesalers and tour operators who actively sell both destinations. |  | Australia on the list of greatest international golf courses Thirteen Australian golf courses are featured in the Golf Digest’s latest list of the greatest international golf courses, a combination of the influential publication’s combined ‘America's 100 Greatest’ and ‘World 100’ lists. Royal Melbourne West (pictured) was the highest ranked Australian course on the list, coming in at number five. Ten of the courses named are members of Great Golf Courses of Australia, a collaborative partnership between Australia’s golf courses, Tourism Australia and State tourism boards. According to the Australian Golf Industry Council, in 2016-17 golf tourism contributed $477 million to the Australian economy. | | World’s 50 Best Restaurants 2017 campaign picks up award | | Tourism Australia and The Cru won Best PR-Led Brand Partnership Campaign for the World’s 50 Best Restaurants 2017 campaign at the Mumbrella CommsCon Awards last week. Australia was only the second destination outside of London to host The World’s 50 Best Restaurants. Tourism Australia worked closely with event organisers William Reed Business Media on the official event program of 11 events, which ran from 1-8 April 2017, as well as with host state Visit Victoria and all other State and Territory Organisations to deliver a hosted national famil program. The events left a strong and lasting impression on the international audience of chefs, restaurateurs, winemakers, sommeliers and media, generating positive results for tourism. | | | | |
No comments:
Post a Comment