The campaign is geared to celebrate the beauty of Mexico's culture, gastronomy and more, reminding Mexican-Americans that these are part of their heritage, as well.
The 128-room property, part of Marriott's Luxury Collection, was designed to celebrate "the land, water, people and rich history of the Baja peninsula."
Meanwhile, joint venture partner Delta said it now offers basic economy on more than half of its flights to Mexico, including several new Mexico City and Guadalajara flights.
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