Editor's NoteGoogle should be all about serving the consumer as a best practice for its business. But, Skift Travel Tech Editor Sean O'Neill has unearthed a new Google tendency in hotel search to bury the lowest room rates from smaller advertisers unless they are willing to pay considerably more in Google's auctions than they previously had to pay. The result is that sometimes-higher rates from the usual suspects — Booking.com, Expedia and their subsidiaries — get favorable treatment compared with lower rates from smaller companies.
Is it a matter of Google favoring more reliable advertisers or just biasing the way it displays hotel rates for selfish business reasons? Then on the other hand, many big hotel chains horde the lowest rates on their own websites anyway. — Dennis Schaal, Executive Editor |
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