Traveling Blog: American Detects Cheaters + Hotel Owner Advantage + Marriott's Solitary Stance

March 8, 2018

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Note From the Editor

American Airlines has long had a win-back program in which airline representatives will pick up the phone and call previously frequent customers who haven't been flying much with the airline lately to see what American can do to secure their allegiances again. Now, reports Airline Business Reporter Brian Sumers, the airline is going a step further and using its data resources to predict when a faithful customer may stray to start spending big with a rival airline. In other words, Big Data for American and other airlines is increasingly becoming a big deal.

Our Skift Research Analyst Session for research subscribers on operating and branding strategies for hotel owners was a big deal, too. Subscribers can take a listen.

— Dennis Schaal, Executive Editor

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In our view, hotel owners stand to gain, as online travel agencies, brands, and disruptors like Airbnb all battle it out. Subscribe to Skift Research to learn more.

American Airlines Knows if You've Been Cheating on It With a Competitor

If you're a high-value American Airlines customer, the carrier knows a lot about you. Now it wants to leverage that data in a more sophisticated way.

Marriott Stands Alone in Its Move to Cut Meetings Commissions

The more creative a meeting or event, the more impactful and memorable it is. Why don't more organizations prioritize making the most of their events?

TripActions Raises $51 Million Series B for Its Business Travel Service

Talk about using incentives to change behavior. Is the threat of obsolescence due to new technology and startup business models enough to prompt incumbent travel management companies such as Egencia and Carlson Wagonlit to adapt?

Explaining Zagat's Slow Decline Under Google

Google is great at search and ad tech, but when it comes to creating and managing content, Google doesn't really know what to do.

Chinese Tourists Spent Less Per Trip on Outbound Travel in 2017

Is the bloom off the rose on Chinese outbound travel? China seems to be turning inward, whether it is limiting overseas investments or emphasizing domestic over outbound tourism. Sure, Chinese outbound tourism is immense, but the dip in spending per trip on outbound travel is a worrisome sign.

Asset light, something with history and heritage, fewer than 200 hotels ... IHG CEO Keith Barr has quite a specific wish list. It doesn't sound like we'll have to wait too long until we find out the identity of the luxury hotel brand in question.

Every One of Radisson's 8 Hotel Brands, Explained

With official brand descriptions like these, it's like Radisson was just begging for us to give them the Skift Take treatment — and we gladly obliged.

Airbnb Hires Amazon Prime Leader to Head Its Homes Business

Can Greeley do for Airbnb Homes what he did with Amazon Prime? And if yes, is that, ultimately, a good thing? Is his appointment a sign that Airbnb is moving even further away from hospitality and gravitating that much closer to just being like any other massive online travel giant?

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