Earlier this year, Skift Research teamed up with Marriott International to better understand the shifts in global attitudes toward luxury by means of a worldwide research study. Results of the study were then paired with extensive interviews with luxury thought leaders—all of which were used to develop a profile that would help explain the changing outlook of today's global luxury consumer.
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- Define the "traditional" benchmarks of luxury against a set of rapidly-evolving attitudes held by today's high-net-worth consumers
- Explore themes that emerged from our 5,000-participant survey
- Contextualize and spotlight key insights about the emerging values reshaping the concept of luxury
- Develop a roadmap for new luxury travel and hospitality offerings in the future
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