Note From the EditorCross-brand promotions are nothing new, but as hotels — and airlines and online travel agencies — seek to increase their experiential bonafides, you can expect these sorts of partnerships to pick of steam. As our contributor Samantha Shankman points out in a story today, a boutique property in Barcelona, The Corner Hotel, teamed with Seagram's to import a New York weekend in the form of jazz musicians from the Blue Note and the head bartender from another popular Greenwich Village hot spot. Expect more category-mixing ahead for mutual back-scratching purposes.
In China, social travel site Mafengwo leveraged users' photo-sharing impulses to build a popular travel-booking app, and attracted $133 million in new funding. The site wants to become an Alibaba for travel. So does everyone else. — Dennis Schaal, Executive Editor |
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