| | | | | | | | |  | | Tourism Australia Update | | Another of Australia’s key tourism markets – Japan – is opening up to friction free travel this month, with travellers from Japan no longer needing to quarantine or take a PCR test on return from Australia. Our team in Japan are making the most of this moment with a social media campaign. Further information on this is included below. This week is the last week to apply for Tourism Australia’s international business events marketing partnership initiative, the Advance Program for 2022/23. The program provides the opportunity for Australian industry to access financial support and leverage Tourism Australia’s expertise to deliver industry-led marketing or distribution projects, which either increase consideration of Australia for new international business events; or increase international delegate attendance at events already secured for Australia. Further information can be found here. Last Friday we held our Industry Webinar if you missed it, you can watch a recording and access the slides here. Our next webinar will be on Friday 22 July. Register to attend here.
Finally, for those of you located on and near the Gold Coast our next Industry Briefing and networking event will take place at the Sofitel Gold Coast on Thursday 23 June. Registration will commence at 2.30pm. The briefing will be followed by a networking function from 4.30pm to 6.30pm. Find out more and register here. Phillipa Harrison | | | | | | | | | | | | | | Tourism Australia Activity | | | | | | |  | | Australia goes on tour with Virtuoso in North America | | Tourism Australia met with over 250 premium selling travel advisors at ‘Virtuoso on Tour’ in Los Angeles, Vancouver, Toronto, and Miami, in April and May. Through a series of one-on-one appointments and networking events, advisors learned about Australia’s new products and offerings that have opened over the last two years, as well as the Signature Experiences of Australia. Advisors expressed positive sentiment towards Australia, with many interested in new hotel developments and the restart of the luxury cruising industry. Feedback suggests Virtuoso clients are moving Australia from their bucket list to their ‘to do list’. Virtuoso is a premier luxury travel network with over 20,000 advisors worldwide, concentrated in North America. | | |  | | Japanese social media campaign celebrates the border reopening | | In conjunction with popular consumer travel website TabiLabo, HIS, and Veltra, Tourism Australia has launched a social media promotion giving Japanese travellers the chance to win their dream trip to Australia. Consumers were asked to share on their own social media accounts pictures of Australia from Tourism Australia’s Instagram account and say why they want to visit the destination. Over 1,500 people entered the contest with four winners selected. The lucky winners will travel to Sydney, Gold Coast, and Moreton Island, leaving Japan this month. The highlights of the trip will be filmed and TabiLabo will feature the content on their website, supported by further promotion through Tourism Australia’s Instagram account. | | |
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| | | | |  | | Spotlight on China | | This week, ‘Spotlight on the Regions’ features an interview with Andrew Hogg, Tourism Australia’s Executive General Manager Eastern Markets and Aviation, who shares his insights and observations from the China market, as well as updates on key stakeholders and activities to keep Australia front of mind in-market. Read the update here. | | |  | | New Zealand television viewers enticed to visit Victoria’s Daylesford | | Dairy Flat Lodge and Farm in Victoria’s Daylesford featured on New Zealand television screens last night. Tourism Australia partnered with Visit Victoria to host New Zealand’s leading current affairs program, TVNZ 1's Seven Sharp, at the luxury property and showcase the experiences at the lodge and across the region. Seven Sharp viewers were also given the chance to win a stay at Dairy Flat Farm. | | |
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| | | | | | | | | | | |  | | Western Australia’s Peel Region to house immersive sculpture trail | | Western Australia’s City of Mandurah will soon house a creative series of large-scale wooden sculptures built by internationally renowned Danish recycle creator Thomas Dambo. The Thomas Dambo’s Sculptures in Western Australia is anticipated to bring an unprecedented tourism boost to the Peel Region. The free outdoor exhibit will feature at least five, 5-metre sculptures hidden along a family-friendly trail. Highlighting the wonders of the region’s natural beauty, the concept will be produced by FORM, in collaboration with the City of Mandurah and Tourism WA and is expected to launch later this year. | | |  | | Bundaberg region welcomes Indigenous led tour of Taribelang Country | | Indigenous storytellers will highlight the breadth and depth of Taribelang country as part of Bundaberg’s newest Indigenous tourism offering. Setting out to educate guests, Taribelang Bunda Cultural Tours invites participants to dive deeper into the stories of the Dreamtime and visit sites of cultural significance. A unique introduction to the region’s Indigenous heritage, Taribelang Bunda’s tour hosts, Bec and Nigel, paint a picture of what life was like for Indigenous elders through the bespoke Yesterday, Today, Tomorrow half-day cultural tour unearthing the importance of bush-tucker and traditional artifacts. | | |
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| | | | |  | | Victoria’s Bellarine Peninsula welcomes another luxe accommodation operator | | The Bellarine Peninsula’s elegant Portarlington Grand Hotel will re-open this July after undergoing an extensive redevelopment. Signifying the ongoing expansion of the region 70-minutes from Melbourne/Narrm, the multi-million-dollar renovation of the Portarlington Grand Hotel features 18 boutique rooms and several dining and function spaces, such as The Front Bar, Bistro, The Lawn and the Atrium, the three-tiered venue which opened earlier in 2022. Operators of Port Phillip Ferries, The Little Group, acquired the central Portarlington property in March 2021 and immediately commenced the revitalisation of the precinct with the assistance of Melbourne / Narrm based architects Technฤ Architecture + Interior Design. | | |  | | Brisbane city pops to life with new voco hotel | | The vibrant inner-city of Brisbane/Meeanjin has a hip new hotel, voco Brisbane City Centre. The premier opening for the Vista Hospitality Group, in collaboration with IHG Hotels & Resorts, the hotel boasts 194 arty guestrooms designed by Sydney/Warrane-based JPDC each with shades of vibrancy (including the quintessential voco yellow) and enviable city or river views. The new precinct also offers a rooftop pool, 24-hour guest-access fitness centre and dining area that doubles as a cafรฉ by day and bar by night. Voco also offers an impressive 1,200m2 of event space across 11 premium and sustainably designed meeting rooms and function spaces. | | |
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