Business Events Australia launches second phase of international campaign

Having trouble reading? View online version 1 June 2022 New business events brand film to fast-track recovery Tourism Australia has launched the second phase of its international business events brand campaign to support the business events industry in its recovery from the global COVID-19 pandemic. This latest phase, which builds on the There’s Nothing Like Australia campaign launched in March 2022, forms part of a broader recovery strategy to drive demand for Australia amongst incentive and association customers in key global markets. The new film assets bring to life the new creative strategy for Business Events Australia, which promotes Australia as a destination that is home to friendly people with fresh perspectives, coupled with diverse and iconic landscapes and world-class venues. For more information on the campaign and to view the assets, visit the Business Events Australia website. Latest News AUSTRALIA ON SHOW AT IMEX FRANKFURT This week, Tourism Australia’s specialist business unit, Business Events Australia was joined on the Australia stand by 17 industry partners at IMEX Frankfurt, the largest trade show in Europe for the meetings and events industry. Held from 31 May to 3 June 2022, Australian industry have the opportunity to meet and conduct business with international business events planners from both the incentive and association sectors. IMEX Frankfurt is the first major business events tradeshow Tourism Australia has attended since the reopening of Australia’s borders in February and provides the opportunity to amplify the message with global meeting planners that Australia is open for business. NEW INTERNATIONAL RESEARCH Tourism Australia has partnered with MMGY Travel Intelligence on the first edition of Portrait of European Meeting & Convention Travel. The research surveyed planners and potential delegates from Europe, focusing on issues caused by the pandemic, new COVID variants and geopolitical factors. To help inform our approach to rebuild demand from our key markets, and support industry in the process, Tourism Australia contributed custom questions to the research with the results indicating that the traditional barriers to holding a business event in Australia of time, distance and cost remain. The research also highlighted that Australia is still seen as a desirable destination (a key driver for decision making), with 73 per cent of delegates indicating they would likely attend a face-to-face meeting in their sector, if held in Australia between September 2023 to March 2024. Key findings from the research can be found on the Business Events Australia website. Australia Innovates Tourism Australia has launched the latest episode of Australia Innovates, featuring Graham Ross, co-founder of BlockTexx, the world’s first commercial-scale textile resource recovery facility. The documentary-style video series is part of a broader recovery strategy to position Australia as a leading business events destination and will be promoted to association customers in North America, the United Kingdom and Europe through targeted marketing activity across trade and social media. Australia Innovates assets, including videos, images and infographics, are available for industry to use in their efforts to secure business events in Australia, for more information contact the Business Events Australia team. REGISTRATIONS OPEN FOR IMEX AMERICA Registrations are now open to join the Australia stand at IMEX America. Held from 10 to 13 October 2022 in Las Vegas, IMEX America is the USA’s largest meetings industry trade show, attracting thousands of professionals from around the world. In 2021, more than 2,600 hosted buyers attended the event from 49 countries. The Australia stand held 180 appointments over the three-day event and generated 47 business leads. The post-event survey indicated 100 per cent of sellers were extremely satisfied with the show, 100 per cent believe IMEX America offers value for money and 100 per cent indicated new business leads generated as a result of attending. For more information on Australia’s trade show activity visit the Business Events Australia website. APPLICATIONS CLOSE SOON FOR THE ADVANCE PROGRAM 2022/23 Applications for Tourism Australia’s international business events marketing partnership initiative, the Advance Program for 2022/23, close 5pm AEST on Friday 10 June 2022. The program provides the opportunity for Australian industry to access financial support and leverage Tourism Australia’s expertise to deliver industry-led marketing or distribution projects, which either increase consideration of Australia for new international business events; or increase international delegate attendance at events already secured for Australia. Supported activity for the 2022/23 program must be delivered by 30 June 2023. For more information, including eligibility, how to apply online, and information on what kind of projects the Advance Program supports, visit the Business Events Australia website. australia.com/businessevents Privacy Policy | Terms and Conditions | Contact Us To ensure that you continue receiving our emails, please add us to your address book or safe list. Unsubscribe or manage subscriptions Got this as a forward? Sign up to receive our future emails.