Today's travel industry depends on e-commerce, with some sources predicting digital travel sales will account for more than $676 billion in 2018 alone. But despite all of the industry's incredible e-commerce success to date, today's travel industry is leaving some serious money on the table. The industry has an opportunity to rethink its use of purchase confirmation pages, transforming them from a tool to merely communicate information, into a powerful merchandising asset that entices consumers with customized and relevant offers, makes their journey more enjoyable, and deepens the brand's long-term connection with their guests.
The untapped potential of travel industry e-commerce confirmation pages
The "Transaction Moment," a focused window during a purchase when consumers are most open to receiving additional offers from brands
Industry best practices for maximizing revenue and building customer relationships using purchase confirmation pages
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