So often you read about hospitality companies adding new brands to their portfolios. Nobody has been more aggressive in acquiring new companies in recent years than AccorHotels. What you often don't read is what happens after the deals close, what some hotel executives might describe as the real work.
For her first story for Skift, Asia Editor Raini Hamdi offers a behind-the-scenes glimpse from Asia about how Accor is managing two brands there, hotels that were once fierce competitors, Swissotel and Movenpick. It's a snapshot into a highly competitive hotels market and a look at what executives need to do to manage scale while not cannibalizing their brands. It sure makes buying the company look like the easy part.
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