The airline industry got a glimpse of the future on Friday with a throwback to the past. JetBlue founder David Neeleman spoke to a group of marketers in New York City, a talk that was refreshingly candid. It reminded us of how much fun it can be to hear the bravado of an airline founder unafraid to take jabs at the competition. Neeleman's new airline is supposed to get off the ground in 2021 and he shared new details about the operation Friday that Executive Editor Dennis Schaal writes about below. Aviation is a different business now than when Neeleman launched JetBlue in 1999. So who knows if he can make this new venture work? At the very least, he'll make it interesting.
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