| |   | New Expedia campaign launches in Germany Tourism Australia is encouraging German travellers to take an ‘Australian Adventure’ with through a new promotion with Expedia which will run until mid-January. Visitors to Expedia’s German website are presented with an interactive quiz to help with trip planning as well as destination highlights and special travel offers to encourage bookings. Thai Airways is offering special fares for German travellers for four weeks of the campaign. The promotion is based on a successful Australian Adventure Expedia campaign in the US which ran earlier this year and is supported by Tourism and Events Queensland, Tourism Western Australia, Tourism Tasmania and the South Australian Tourism Commission. |  | Indian cricket fans encouraged to UnDiscover Australia Tourism Australia has announced a new content partnership with ESPN in India to promote India’s upcoming cricket tour of Australia. ESPN has produced 22 videos with popular TV presenter and actor Shibani Dandekar exploring Australia and providing a new and fresh perspective on things to see and do Down Under. Expected to be viewed by 20 million people, the videos will be played during the match day analysis of the games each day on ESPNcricinfo’s app and website and will also be promoted extensively on their social media. The partnership forms part of Tourism Australia’s current UnDiscover Australia campaign activity in India, Indonesia, Malaysia and Singapore. | |  | JTB charters flights to the NT for Japanese travellers After the success of two charter flights to Darwin in August, one of Japan’s largest travel wholesalers, JTB Corp, has operated four charter flights from Japan to Uluru via Alice Springs with Japan Airlines and Alliance Air this month. The charter services carried approximately 437 passengers over the four flights, with the visitors spenting two nights in the Uluru-Kata Tjuta National Park. JTB Corp has signed a memorandum of understanding with Tourism Australia and is currently running a nationwide campaign promoting holidays Down Under. Japan is currently Australia’s fifth largest inbound market for visitor arrivals. |  | Restaurant Australia tempts taste buds in China Tourism Australia invited Friends of Australia Guy Turland and Mark Alston of Bondi Harvest (pictured) to host a cooking class for Chinese media and influencers in Shanghai this week. The event was part of the ongoing Restaurant Australia campaign to promote Australia’s remarkable food and wine to Chinese travellers. Also this week, Tourism Australia partnered up with 'mr willis', a renowned Australian restaurant chain in China, for a lunch in Shanghai with media and influencers. At the lunch Guy Turland, co-founder of Bondi Harvest, joined Craig Willis, the mastermind behind 'mr willis', to debut a new menu which will be available to the public through a Restaurant Australia pop-up. | |  | UnDiscover Australia partnership roadshow in South-East Asia Tourism Australia recently completed an UnDiscover Australia partnership roadshow in Singapore, Indonesia and Malaysia for key distribution and airline partners. The partners were introduced to the campaign in more detail and updated on how to integrate the UnDiscover Australia assets into marketing and PR activities as well as incorporating new experiences in product development. UnDiscover Australia is a $10 million campaign in South and South East Asia that Tourism Australia launched in September to challenge perceptions and stereotypes of what Australia offers the region’s travellers as a tourism destination. |  | Tourism Australia launches Premier Aussie Specialist Program in India Tourism Australia has introduced a second tier to its Aussie Specialist Program in India with the introduction of the Premier Aussie Specialist Program. Premier Aussie Specialists are top selling Aussie Specialists in Tourism Australia’s priority markets. Membership in the program is an acknowledgement of the destination expertise, insider knowledge and strong ties the Aussie Specialists agents have with the Australian travel industry. As part of the launch, 70 agents from across cities including Ahmedabad, Bangalore, Chandigarh, Chennai, Coimbatore, Delhi, Ludhiana, Mumbai and Pune were inducted into the Premier Aussie Specialist Program by Tourism Australia’s Managing Director John O’Sullivan at an event in India this week. | | Promoting Australia’s business events capability in China Tourism Australia continues to raise awareness of Australia’s business events offering in China through activities including the Best Partner Program and training seminars. Approximately 150 business events agents attended business events training seminars in Qingdao and Beijing this month hosted by Tourism Australia in conjunction with Australian convention bureaux as well as Cathay Pacific and China Southern Airlines. Also this month, Tourism Australia and Australian industry partners hosted 20 key corporate buyers in Shenzhen as part of a two-day Best Partner Program event that included information sessions, networking events and team building activities. | | | |
No comments:
Post a Comment