Business Events Australia Industry News - September 2018

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BUSINESS EVENTS AUSTRALIA 17/18 SNAPSHOT Last financial year was a big one for Business Events Australia with the launch of the Business Events Bid Fund Program and a successful Dreamtime in Brisbane being key highlights. The team also delivered distribution development activity including hosting hundreds of business events planners and decision makers in Australia on educational programs, delivering trade shows and events in key markets and marketing communications work including brand experiences, targeted media buys, content creation and a robust increase in earned media.   Check out the infographic on these results here.

LATEST NEWS  Greater China Showcase 2018 Applications are now open for the Business Events Australia Greater China Showcase, to be held in Melbourne, Australia for the first time from 25 to 28 November 2018. The two day program provides Australian industry with the opportunity to strengthen relationships with key Chinese incentive agents, corporate buyers and media. Find out more and apply here. Chinese planners discover Perth Eight incentive planners from China experienced first-hand why there’s nothing like Australia for business events on their recent educational trip to Perth. In partnership with Perth Convention Bureau and Singapore Airlines, BEA hosted a four-day program that showcased the region’s incentive offerings. The experiences were also captured to be used across BEA channels and media buys in China.

USA media coverage for Australia Off the back of media hosting at the Ultimate Winery Experiences of Australia (UWEA) showcase event in New York in April, Business Events Australia secured the front page of US magazine, Prevue as well as a full page story on the event and Australia's food offering for business events. The article was one of more than 300 media articles secured for Australia by BEA in FY1718. Read the story here. Business Events Bid Fund update Tourism Australia’s Business Events Bid Fund Program has over 50 applications in progress with a combined economic impact of the events valued at over AUD 317 million. The BFP offers financial support at the critical international bidding stage to help secure new international business events to Australia. Find out more and apply for the Program here.

What's trending @MeetinAustralia     A picture tells a thousand words - or can produce a thousand retweets. Research suggest tweets with images receive up to 150 percent more retweets than tweets without images. So start snapping and sharing with us! Tag your tweets with  #MeetinAustralia or @MeetinAustralia so we can share Australia's great business events news, products and experiences with our followers. Keep us in the loop: Got something to share with our international business events audience? Contact the team at bea@tourism.australia.com and let us know your news.           Upcoming trade activity     16 - 18 October 2018 | IMEX America | Las Vegas, America 20 November 2018 | PAICE | Auckland, New Zealand (2017 infographic) 25 - 28 November 2018 | Business Events Australia Greater China Showcase | Melbourne, Australia For more information on BEA's distribution development program please refer to the BEA Events Calendar or contact Kelly Maynard.

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