I was asked to participate in a panel for travel PR professionals later this week, along with a traditional newspaper and magazine editor, talking about best practices in pitching stories. How do you get attention and coverage? What do PR professionals ...
This email contains references to products from one or more of our advertisers. I was asked to participate in a panel for travel PR professionals later this week, along with a traditional newspaper and magazine editor, talking about best practices in pitching stories. How do you get attention and coverage? What do PR professionals do wrong, from our perspective? And something set me off Monday morning with one pitch, so I thought I'd share it. The worst thing a brand can do is lie. But disingenuous framing can be almost as damaging. Continue reading Dear Travel PR, Don’t Lie... Three years ago Starwood announced a $100 million effort to revitalize the Sheraton brand. This was mostly about marketing investment, but they made some tweaks using the Sheraton 'Grand' moniker and a carrot and stick approach with fees and incentives, to try to get hotel owners to invest in their properties. They promised to improve the offerings in club lounges, improve hotel design, and bring on new properties. This was back when the chain was still trying to grow on its own even though the board had largely decided to sell. Continue reading $500 Million to Fix Lagging Sheratons... Customers flew throughout 2017 for their elite benefits this year. They've been flying all this year on the promise of benefits they'd have for the remainder of the year (if a higher status) and next year. That's why it's terrible when a program takes away elite benefits during the program year. American Airlines even sells elite status renewals. AAdvantage Gold, for instance, can sell for $699. Continue reading American Airlines Gold Members Losing Discount on Extra Legroom Seats Midway Through Benefit Year... This tells me they're thinking about their strategy against online booking sites, rather than thinking about their customers. If someone spends 55 nights or more a year (or spends over $20,000) with Hyatt they're a valuable customer every time they walk through the door. If a top tier elite books through Expedia because the rate was lower, or because the hotel was sold out on the Hyatt site but still available at GetARoom they're demonstrating their loyalty. Treating them less well than a first time guest simply makes no sense. Continue reading New Members Booking Through Expedia Still Get Hyatt Place Breakfast – Globalists Will Not... |
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