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| Latest news from Tourism New Zealand | 13 February 2018 | | |
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| | This Friday is Chinese New Year, celebrated by around 1.4 billion people across the globe.
China is our second largest international visitor market and after a period of incredible visitor growth we are now seeing this soften, with more moderate and potentially sustainable growth in the market.
International Visitor Arrival figures released by Stats NZ this month showed a 2.2 percent increase in total arrivals from China for the year ending December 2017, and a 1.0 percent increase in holiday arrivals, up to 314,048 for the year.
Free and Independent Travellers (FIT) now make up 36 percent of total China arrivals compared with 29 percent the year prior, while large group tours are down from 48 percent to 40 percent. This shift in the visitor mix reflects the focus of Tourism NZ in the Chinese market to improve the mix of high-value group and FIT visitors.
China remains a hugely important visitor market for New Zealand contributing more than $1.4 billion each year to our economy. It's great to see more and more operators taking an active interest in how they can better welcome and appeal to these visitors.
This week we released a series of updated infographics highlighting key insights about our top six markets: China, Australia, USA, UK, Germany and Japan. These are really useful resources for industry and have the potential to help operators ensure their business is attracting and meeting the needs of visitors. Our Industry Insights Specialist, Bryce Kelliher will also be hosting a free webinar on 1 March talking through these latest findings – register for this below.
These insights are valuable for our industry to really understand what appeals to visitors. I encourage you to take a look at these, and more, on the Research section of our website.  | | 新春佳节快乐 (Happy New Year) and all the best for the remainder of the peak season and Year of the Dog. Ngā mihi, | Stephen England-Hall Chief Executive, Tourism New Zealand | | | | | | | |
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|  Taupo and Hawke's Bay reach 33.5 million in China The results are in for the New Zealand episode of popular Chinese food and travel show, Chef Nic. The episode screened last week, highlighting two of our North Island regions. | | | | |  Aussies invited to enjoy winter in the North Island A new campaign showcases the contrasting attractions of the Central North Island. | | | | |  | New infographics for key markets See the latest visitor information for our six key markets, including travel preferences, expectations and more. | | | | |  | Interest in New Zealand skyrockets in Japan The number of 100% Pure New Zealand Specialists in Japan has more than tripled in the past year. | | | | | | |
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| Webinar: New visitor insights 9.30am, Thursday 1 March 2018
Better insights lead to better decisions, so next month Tourism New Zealand is hosting a free webinar to present the high-level findings of our latest infographics. | | | | | Is your business keeping its Explore discounts up to date? Around 400 international travel agents and media use the Explore New Zealand Discount Programme to learn more about New Zealand tourism products, allowing them to better sell your product. It's important that offers are kept up to date and frontline staff are familiar with them. Update your offers at: https://register.newzealand.com. | | | | | | |
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