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| Latest news from Tourism New Zealand | 3 October 2017 | | |
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| | Sharing is at the core of a lot of the work we have been doing over the last few weeks. We are really pleased to be able to share the results of the recent Northland campaign. It has shown that we can encourage visitors to our lesser-visited regions through clever targeted marketing. Find out how we achieved this below. They say knowledge is power and they are right! Great information about our visitors really helps inform our work and can really help industry too. We are always keen to share these insights and data with the industry to help grow business, provide a great visitor experience and highlight development opportunities. Be sure to register for our upcoming webinar to find out some valuable information about our international visitors, the special interest sector and our target markets. Register for this event below.
Sharing is also at the centre of our newly launched campaign aimed at encouraging backpackers to our shores. It's running across social media and is all about people sharing their New Zealand experience. See more below. We know the biggest driver of someone choosing a destination is a recommendation from a family or friend so it's fantastic to see this dynamic campaign showcase a range of great experiences on offer. More sharing can be found on the Tourism Today section of our website where we're highlighting great stories of tourism in the community and how Kiwis benefit from international tourism.  | | And to finish off with the sharing theme – New Zealand's golf story has been shared across the globe thanks to our work with golfing great Lydia Ko and some fantastic LPGA tour coverage. We are seeing significant growth in New Zealand as a golf destination and this kind of global exposure is priceless. | Stephen England-Hall Chief Executive, Tourism New Zealand | | | | | | | |
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|  Northland campaign shows regional marketing success We set out to see if we could shift consumers to a region of our choosing – could we, through marketing, drive regional dispersal to where we want? The answer is yes, we can. | | | | |  Backpackers seeking the authentic and inspirational How do you reach and resonate with backpackers around the globe looking for their next destination? Our new social media campaign seeks to break backpacker barriers. | | | | |  | Lydia promotes NZ as a golfing destination Lydia Ko's favourite Auckland fairways feature in a new video being promoted overseas. | | | | |  | Hundreds of agents attend Kiwi Link LATAM Latin American travel agents are increasingly eager to learn about NZ as its popularity grows. | | | | |  | Auckland set to get hairy We helped bring the World Beard and Moustache Championship to New Zealand. | | | | | | |
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| Webinar: Valuable insights on our international visitors You're invited to attend a free webinar on Thursday 12 October. Bryce Kelliher, Tourism New Zealand's Industry Insights Specialist will share the latest key information and insights about our international visitors. | | | | | | |
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