| As potential travelers continue to be overwhelmed with an abundance of information online, travelers continue to turn to travel agents who can act as a trusted and expert advisor. Agents who specialize in specific kinds of travel—and highlight their expertise across all channels—are those who are best poised to attract these potential clients, whether their interests are family travel or a destination wedding, Europe or the Caribbean, hiking through the backwoods or relaxing at a luxury resort. "Travel agents who position themselves as subject matter experts and specialists are able to differentiate themselves in the marketplace to attract those savvy consumers. They are the trusted experts for today's consumers..." READ MORE |
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