Hilton Brand Blitz + Female Travelers on TourRadar + Post-Hurricane Marketing

The Travel Industry's Daily Agenda-Setting Newsletter

October 24, 2017 View in browser

Note From the Editor Savvy marketers often get rock star status in today's travel businesses because their work is so integral to growth. As two of today's stories illuminate, marketers have to be adept at managing competing interests. In a video from the Skift Global Forum last month, Hilton CEO Christopher Nassetta talks about an urban micro brand launching in 2018, as well as a "Hilton Plus" brand in the works. But how will they fit in with Hilton's existing 14 brands? Meanwhile, don't look for any let-up in Hilton's "stop clicking around" campaign anytime soon despite how this marketing might chafe the sensibilities of still-necessary online travel agency partners. Hurricane-damaged destinations from the Florida Keys to the relatively mildly damaged Turks & Caicos have considerably more daunting marketing challenges, as tourism reporter Dan Peltier points out. How do marketers tactfully entice travelers to visit when fellow islanders and neighbors are still suffering so greatly? These types of campaigns are not much fun no matter how you look at it. — Dennis Schaal, Executive Editor From Limited Access to Multiple Touchpoints: The Future of Mobile Engagement [SPONSORED] Sponsored by Travelport Brands need to deliver the right information at the right time to the right device in order to succeed with today's travelers. Those that are engaging with customer touchpoints throughout the entire travel journey are the ones making the most impact. Read More Top Stories Video: Hilton CEO on Why Hotels Will Never Stop Launching Brands Hilton isn't the only hotel company intent on launching new brands. But it remains to be seen whether there's a breaking point for having way too many hotel brands. TourRadar Raises $10 Million as Solo Female Travelers Turn to Tour Bookings Group hikes, river cruises, and other multi-day tours are still primarily booked offline through travel agents or direct with the operators. But future bookings of these tours will likely be digital despite the complexity. It's a tough sector, and TourRadar hopes to be well-positioned as the trend gains ground. Skift Research Survey on the Travel Startup Ecosystem Do you work for a startup or are you super-knowledgable about the travel startup ecosystem? Then help us understand the challenges and opportunities you're facing today. Video: Adobe and MGM Resorts On The Future of Personalization and Digital Transformation [SPONSORED] Sponsored by Adobe Personalization is playing a growing role for today's travelers, but it's important to leverage technology to achieve authentic experiences without losing sight of the human connection. Watch Video Lyft Continues Steady Rise in Popularity Among Business Travelers Signs point to an ongoing malaise for Uber, but Lyft still lags behind in overall usage by business travelers. Post-Hurricane Marketing in the U.S. and Caribbean Puts Tourism Boards to the Test Marketing campaigns are always a key ingredient in responding to natural disasters, and showing travelers that a destination hasn't completely bottomed out. To get the message out, it also helps to have sufficient funding and resources, which some islands are currently lacking. TripAdvisor Debuts Paid Search Listings to Help Restaurants Lure Patrons TripAdvisor is smart to leverage the rising popularity of travelers finding and booking the best restaurants via online platforms. Still, when it comes to focusing on paid advertising versus user reviews, owners should be pragmatic. Business of Loyalty: Etihad Bails Out Air Berlin's Loyalty Members The jig was almost up for members of Air Berlin's frequent flyer program, but at the last moment, Etihad extended an olive branch. Popular Now Proposing Solutions To Overtourism in Popular Destinations: A Skift Framework As destinations scramble to reduce the impact of tourism on their citizens, foundational work must still be done to create a repeatable framework and process for preventing overtourism. New York Times Is Hiring a Reporter to Visit Its 52 Places to Go Many avid travelers and destination marketers look forward to these where-to-go lists and the Times wants to make its list more engaging and relevant to its readers. Sending a reporter to 52 places in 52 weeks sounds like a stretch, but there's no doubt many travelers will enjoy following the person who will have one of the world's best jobs. Interview: ANA CEO on His Star Wars Strategy and Why Sushi Doesn't Fly Other airlines serve sushi, but not ANA, Japan's largest carrier. Why? ANA takes its food seriously, and its chefs don't think sushi tastes right on planes, so it serves sashimi instead. That's attention to detail. For Gmail users: If you are using the tabbed inbox, Skift emails may be pushed to the 'Promotions' tab. To get updates from Skift direct to your primary inbox, drag and drop this email to that tab. You received this email because you are subscribed to Skift Daily Newsletter from Skift.

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