| | | | | | | | |  | | TOURISM AUSTRALIA UPDATE | | This week we opened applications for industry to attend our international mega familiarisation and workshop event, G’day Australia. The event will be held in Cairns from 9 to 12 October 2023, bringing together 300 travel agents from around the world to experience Australia’s world class tourism offerings first-hand and to network with industry peers. G’day Australia, the next evolution of Tourism Australia’s ‘Corroboree’ event, invites qualified Aussie Specialists to Australia. We expect the event to receive a high number of applications and places are strictly limited. To apply and for additional information about the event, participation options and fees please visit the event website. Next Friday, 26 May, at 11am AEST we will be holding our May Industry Webinar. Along with an update from me, we will also be joined by Tourism and Events Queensland’s newly appointed CEO, Patricia O’Callaghan. Fresh from the success of ATE23 on the Gold Coast we will have a chat about what’s happening in Queensland and get her perspective on the challenges and opportunities ahead. We will also be joined by Matt Cameron-Smith, CEO, Voyages Indigenous Tourism Australia. Following last week’s launch of Voyages latest offering Wintjiri Wiru a world first Indigenous tourism experience at Uluru, Matt will talk about the new experience and Indigenous tourism more broadly in Central Australia. Register to attend the webinar here. Phillipa Harrison | | |
| | | | | | Tourism Australia ACTIVITY | | | | |  | | Captivating ‘Come and Say G’day’ exhibition in Italy’s business capital Milan | | Two out of home projects have been displayed in the city of Milan to increase awareness and consideration of Australia. In one of Milan’s highly frequented shopping streets, close to the city’s iconic cathedral, an outdoor photo exhibition is inviting locals to ‘Come and Say G’day’ with our campaign ambassador Ruby the roo showcasing iconic Australian places and experiences to the Milan audience. The 30 images feature Australia’s nature, wildlife, city and Indigenous experiences. Captions with integrated QR codes deliver background information on the image and the location to provide context to viewers. At another iconic location, close to the fashionable Brera district of Milan, ‘Come and Say G’day’ and Ruby feature in highly visible mural street art. The outdoor photo exhibition and the mural are set to create around two million contacts during the four weeks of exposure. A video compilation of the displays can be seen here. | | | | | | |  | | Register for Tourism Australia’s May Industry Webinar | | Tourism Australia’s Industry Webinar is taking place on Friday, 26 May, at 11am AEST. Tourism Australia’s Managing Director Phillipa Harrison will provide an update on TA’s activities. The webinar will also feature interviews with Tourism and Events Queensland’s CEO, Patricia O’Callaghan and Matt Cameron-Smith, CEO, Voyages Indigenous Tourism Australia. Register to attend the webinar here. | | |  | | A reminder to apply for Australia Marketplace North America | | Australia Marketplace North America will provide an opportunity for the Australian tourism industry to build relationships with product planners and travel decision makers from North America. For further information on the event and to apply, visit Australia Marketplace North America 2023. The event will take place at the Westdrift Hotel in Manhattan Beach, Los Angeles from 6 to 8 August 2023. Seller applications close this Friday 19 May 2023. | | |
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| | | | | | | |  | | Queensland’s Boosting Accessible Tourism Experiences Grant | | Queensland’s Boosting Accessible Tourism Experiences Grant is open for applications. Grants between $5,000 and $20,000 (GST exclusive) are available for the development and/or enhancement of existing tourism products or infrastructure to develop more accessible visitor experiences and enhance accessibility for tourism workers. Grant funding may cover up to 50 per cent of eligible project costs. Find out more here. | | |  | | March international vistors arrivals released | | Yesterday, the Australian Bureau of Statistics (ABS) released the international visitor arrivals numbers for March 2023. They show visitor arrivals returned to 73 per cent, compared to the same month in 2019. This is up from 65 per cent in February 2023, compared to February 2019. In March, India exceeded 2019 levels to sit at 114 per cent, while the UK was very close to being back to 100 per cent. New Zealand was the largest source market in terms of visitation, with more than 95,000 Kiwis visiting Australia in March. | | |
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| | | | | |  | | South Australian cellar door, Nepenthe, reopens following overhaul | | Iconic Adelaide Hills winery, Nepenthe Wines has reopened its cellar door after two-years of redevelopment. The multimillion-dollar development boasts four new spaces to accommodate private and VIP events, indoor grazing and tasting experiences and an outdoor space overlooking the stunning vineyards – all allowing the destination to host three times more guests than before. Supported by the South Australian Tourism Commission’s $20 million Tourism Industry Development Fund, it is one of 114 regional tourism development projects driving demand while sustaining and creating jobs. | | |  | | First Nations flavours showcased at Mudgee fine-dining experience | | Regional New South Wales restaurant The Zin House, located in Mudgee, and the National Indigenous Culinary Institute are uniting on 4 June for Bulaguy Bagaraygan (Saltbush Gathering), a ticketed long alfresco lunch celebrating Wiradjuri land and culture. Led by chefs Luke and Sam Bourke the fine-dining grade experience will showcase First Nations cooking techniques as well as local produce, including produce grown on The Zin House property. The event will mark the end of National Reconciliation Week with ticket proceeds donated to the National Indigenous Culinary Institute. | | |
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| | | | |  | | The world’s finest pianist to hit the right note in Sydney this July | | Known as the Olympics of the Piano, Sydney International Piano Competition (The Sydney), will take place from 5 to 22 July. Featuring 32 participants competing for a $200,000 prize, The Sydney returns to an in-person event for the first-time since 2016. Preliminary and Semi- Final rounds will take place at the Sydney Conservatorium of Music, with the Finals culminating in one of the world’s finest stages, the Sydney Opera House Concert Hall. | | |  | | Voyages Indigenous Tourism Australia launches Wintjiri Wiṟu | | Voyages Indigenous Tourism Australia has officially launched Wintjiri Wiṟu, a cultural storytelling experience at Uluru. Developed in partnership with the Anangu community, the state-of-the-art drone, laser and light projection technology, tells part of the Mala ancestral story which sits between Kaltukatjara (Docker River) and Uluru. Meaning ‘beautiful view out to the horizon’ in the local Anangu language, Wintjiri Wiṟu is brought to life by 1,100 drones luminously choreographed viewable from an environmentally sustainable, purpose-built platform “floating” above the desert. Wintjiri Wiṟu will have two nightly performances, the three-hour Sunset Dinner and the 1.5 hour After Dark show. | | |
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