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Tuesday, July 19, 2022

Essentials… Register for Tourism Australia’s Industry Webinar | The Luxury Hot List | Australia Marketplace UK & Europe | and more…

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20 July 2022
Tourism Australia Update

As the school holidays come to a close it has been great to hear reports of high occupancy, especially in those areas hard hit by the pandemic including Cairns and the Gold Coast.

We’ve now been open internationally for just over four months and travellers are returning. The Australian Bureau of Statistics (ABS) has released May arrivals data and we’re back to 35 per cent of pre COVID levels already. A lot of that is of course Visiting Friends and Relatives (VFR) but we’re seeing forward bookings up to around 60 per cent to end of the year, and that includes a lot more leisure, which is exactly what we want, so the trend is there, we now have the job of continuing to drive that international tourism demand back to our shores.

This week Tourism Australia opened seller applications for Australia Marketplace UK & Europe 2022, which will be held in London from 14 to 15 November. Read more about the event and how to register below.

On Friday our Minister for Trade and Tourism, and Special Minister of State, Senator the Hon Don Farrell will join our Industry Webinar. This is one of his first appearances on a platform like this as Minister, so we encourage you to tune in to get know the Minister a little better and hear a bit more about what he is focused on. The webinar will take place at 11am AEST, Friday 22 July. Find out more and register below.

Phillipa Harrison

Register for Tourism Australia’s Industry Webinar
Minister for Trade and Tourism, and Special Minister of State, Senator the Hon Don Farrell will join the Tourism Australia Industry Webinar this week. Tourism Australia’s Managing Director Phillipa Harrison will share some of the latest insights based on research across key international markets, uncovering the changing travel landscape, and identifying future travel sectors and opportunities. Also joining the webinar will be Nadia O’Connell from Firescreek Botanical Winery who will provide a perspective from industry. The webinar is taking place at 11am AEST, Friday 22 July. Register to attend here.
Tourism Australia Activity
The Luxury Hot List

Tourism Australia has released its latest travel Luxury Hot List for April to June 2022, available now on its corporate site. The luxury edition is produced quarterly, with a wrap-up of new places to stay and experiences to enjoy around Australia.

Australia Marketplace UK & Europe 2022
Seller applications are open for Australia Marketplace UK & Europe 2022, which will be held in London from 14 to 15 November. The event is an opportunity for representatives from the Australian tourism industry to establish and maintain business relationships with key travel agencies, wholesalers and tour operators from across the UK and Europe. The event will include two days of pre-scheduled appointments and networking opportunities. Visit the event website for information and to start an application. Seller applications close Friday 12 August.
Tourism Industry News
Staff shortages – Welcome to Travel help find employees
As part of their travel service for international backpackers, Welcome to Travel helps travellers to find jobs by linking them with employers. Employers can join the employment database so they can be discovered by travellers and can post jobs. It takes just five minutes to input information through a simple questionnaire and it is completely free for employers. More information can be found here.
Have your say on Western Sydney’s future visitor economy
Destination NSW is hosting workshops in early August for stakeholders interested in growing the visitor economy in Western Sydney. As part of the New South Wales Visitor Economy Strategy 2030, Destination NSW is developing new Destination Management Plans for the Western Parkland City and the Central River City aimed at identifying gaps and opportunities, plus pathways to realising them.
Applications open for South Australian Best of Wine Tourism Awards
Applications are open for the 2023 South Australian Best of Wine Tourism Awards, giving the state’s best wineries, cellar doors and wine tourism-related businesses a time to shine. For more information on the awards which celebrate innovation, sustainability and excellence, click here.
One Year To Go until FIFA Women’s World Cup 2023™

Australian celebrations marking ‘One Year To Go’ until the FIFA Women’s World Cup 2023 kicked off in Sydney/Warrane with the unveiling of a Unity Pitch on Barangaroo Reserve, and coordinated evening light shows across the tournament’s nine Host Cities in New Zealand and Australia. Created with the tournament’s colourful livery in mind, the Unity Pitch will be open to the public and local football groups until 24 July, before touring each of the tournament’s nine Host Cities over the next year. A Unity Pitch will be gifted to both Host Countries, as part of FIFA’s commitment to leave a lasting legacy in the region.

Tournament tickets go on sale from 6 October. For the latest news and information, visit FIFA.com/womensworldcup.

Australian Stories
Off-grid accommodation operator CABN launches two new Clare Valley products
South Australian owned nature led accommodation operator, CABN, has launched two new offerings in the state’s picturesque Clare Valley. Named Sadie and Lily, the off grid experiences 1.5 hours north of Adelaide/Tarndanya are set amidst the rolling hillsides of the region and offer exceptional access to the nearby wineries. Following the business’ ‘leave no trace’ ethos, the eco-friendly cabins sleep up to four people and are fitted with large windows providing the perfect opportunity for travellers to disconnect from the modern world. CABN recently announced a partnership with Intrepid Travel which will expand the product offering by 70 additional CABNs.
Zampa takes ICC Men's T20 World Cup Trophy to Great Barrier Reef
The ICC Men’s T20 World Cup Trophy Tour has continued with an activation on the Great Barrier Reef at local tourism operator, Reef Magic. A global tour 35 locations across 13 countries, including 21 Australian destinations from each state and territory trophy’s expedition to the reef was marked by Australia leg-spinner Adam Zampa jumping into the waters off Cairns with the trophy.  An opportunity to profile Australia to the world, the ICC hopes the Trophy Tour will showcase the tourism operators fans will be able to experience off the pitch while in Australia. More than 100,000 international travellers are expected to attend the event which runs across seven cities from 16 October until 13 November 2022.
Paddock to plate eatery Victoria by Farmer's Daughters opens in Melbourne
Melbourne’s Fed Square will welcome a new culinary experience this July with the opening of Victoria by Farmer’s Daughters under the leadership of Alejandro Saravia. Opening on 28 July, the hotly anticipated venue will seat up to 250 diners overlooking the Yarra River. An experience unlike anything in Melbourne/Narrm, Saravia’s vision for Victoria builds on the established farm-to-table approach that has made sister venue, Farmer’s Daughters, a mainstay of the city’s culinary scene. Head Chef David Boyle’s ever-evolving seasonal menu will act as a love letter to the plethora of diverse producers found in Victoria. The menu will be complemented by a beverage list exclusive profiling Victoria wines, beers and spirits.
First Nations tour operator Yibekka Kakadu Tours launches in the NT
Bespoke Top End tourism operator, Yibekka Kakadu Tours has launched a series of tours through the World Heritage listed Kakadu National Park and surrounds. Owned and operated by local Bininj man James Morgan, Yibekka Kakadu Tours provides travellers with an opportunity to delve into the ancient landscapes of the nation’s largest national park. James currently offers the two-hour long Kakadu Rock Art Tour at the Burrungkuy (Nourlangie) Rock Art Site and customised 4WD tours upon enquiry. Choosing Yibekka Tours provides travellers the opportunity to learn more about Australia’s oldest continuing culture and contribute to the sustenance of the culture long term.
NEWS IN BRIEF

 

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