| | | | | | | |  | | TOURISM AUSTRALIA UPDATE | | This week started with lots of positive developments in the reopening of international travel to Australia.
Sunday marked the start of quarantine-free travel for fully vaccinated citizens from Singapore to Australia, and I am really pleased to have had the opportunity to spend a few days in Singapore earlier this week meeting with trade as we roll out our new campaign - Yours to Explore.
The Prime Minister delivered further good news with the announcement of quarantine-free travel for fully vaccinated citizens from Japan and South Korea, commencing from 1 December. While this arrangement with Japan and South Korea is initially one-way, covering quarantine-free travel to Australia, we look forward to two-way travel reopening with these two really important markets for Australian tourism in time.
And in perhaps the biggest step forward this week was the announcement of the return of eligible working holiday makers, who are fully vaccinated, from 1 December as well. Working holiday makers are a critical part of our visitor economy, tending to stay longer and spending more in the process as they combine work and travel during their time in Australia. The arrangements will apply to eligible visa holders of the Working Holiday Maker (Subclass 417) and Work and Holiday Visa (Subclass 462). Our next industry webinar will be held at 11am AEDT on Friday 10 December and you can register here. Phillipa Harrison | | | | | | | |  | |
| Singapore – Yours to Explore campaign | | Tourism Australia’s new $4 million Yours to Explore campaign is currently rolling out in Singapore and is scheduled to run until June 2022 across TV, out-of-home, cinema, online, print, radio and social media. The campaign will be supported by a range of PR and partner activities. All marketing activity will be amplified via partnerships with airlines, State and Territory Tourism Organisations and key distribution partners in the Singapore market. Minister for Trade, Tourism and Investment Dan Tehan, who travelled to Singapore this week to promote Australian trade and tourism, said Australia was well placed to attract tourists from Singapore and beyond. Working with a range of key distribution partners, Tourism Australia is seeking to maximise opportunities to drive bookings and recovery for Australia’s hard-hit tourism economy. Partners include Chan Brothers, UOB Travel, Dynasty Travel, CheapTickets.sg and Klook, who will provide tactical offers aimed at stimulating travel to Australia from Singapore.
Tourism Australia is also partnering with Singapore Airlines and Qantas to support the recovery of the airline industry as services into Australia recommence in the coming months. | | | | | | | | Tourism Australia Activity | |
| | | | |  | | IMEX America 2021 | | Tourism Australia’s specialist unit, Business Events Australia, and six industry partners showcased Australia’s business events offering to international buyers at the global trade show IMEX America in Las Vegas from 11 to 13 November 2021. During the three-day event, the team hosted more than 180 buyers for group presentations and an additional 40 buyers for one-on-one meetings. As the first global trade show since the start of the pandemic, with the ability to have an in-person presence, the event was a significant milestone towards recovery. Attending the event reaffirmed that demand for Australia is strong, with business leads generated for 2022 and beyond. | | |  | | Wiggles Story Generator | | In partnership with The Wiggles, Tourism Australia has developed the Holiday the Wiggly Way story generator – a dynamic storybook experience that creates a personalised adventure for young Aussie travellers! After navigating to the Holiday the Wiggly Way hub on australia.com, users can create a custom character, choose from fun Aussie activities and set off in the Big Red Car for a personalised storybook experience. As well as a travel guide to Australia, the book also teaches families the Wiggly Ways: four simple rules to travel sustainably that any kid can follow! | | |
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| | | | |  | | The World Night View Summit in Nagasaki | | Tourism Australia participated in the World Night View Summit in Nagasaki, Japan on 19 November. The team presented Australia’s compelling night tourism features including Vivid Sydney, Field of Light and the Sounds of Silence Dinner at UluαΉu. Vivid Sydney, the annual outdoor immersive festival of light, music and ideas in Sydney was certified as a World Night View Heritage attraction by the World Night View Heritage Committee. Sydney was selected as one of the top 10 great night view cities in the world, via a survey of more than 6,000 travellers. Tourism Australia promotes Australian night view tourism in Japan and around the world, showcasing both the natural night views of the outback and spectacular city night-time creations such as Vivid Sydney, helping bring the wonder of night view tourism to world audiences. | | |  | | Tourism Australia wins Gold at North America’s Travvy Awards | | The Travvy Awards celebrated its seventh year with a spectacular gala in Miami Beach on 11 November. The industry's leading travel suppliers, destinations and travel agencies were recognised for their outstanding efforts over the course of a year that was heavily impacted by the COVID-19 pandemic. Over 90,000 votes were cast by travel advisor readers of Agent@Home and TravelPulse.com with Australia featuring prominently amongst the list of winners. Tourism Australia’s efforts to engage, educate and lift the spirits of the North American travel advisor community during the pandemic was acknowledged with a Gold award in the Best Tourism Board – South Pacific category. Australia also won gold awards in the Best Destination – South Pacific and Best Cruise Destination – South Pacific categories. | | |
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| | | | | | | | | | | | | | | | | |  | | Dinosaur Valley roars back to life in the Blue Mountains | | Scenic World’s Dinosaur Valley will open to the public on 26 November and is yet again set to wow guests with a prehistoric showcase of the Blue Mountains’ natural beauty. Now in its third iteration, Dinosaur Valley is a popular family event which features dozens of animatronic dinosaurs and themed events set in the beautiful mountainous setting. As guests walk through the natural parks dotted with prehistoric species, the immersive experience encourages them to imagine what life might have been like when dinosaurs roamed the planet. Running until 27 February 2022, the upcoming activation will also host an interactive puppet performance, Raptor Tales, created by renowned puppeteer company ERTH (tickets sold separately). For more information visit the website. | | |  | | Anticipated open-fire eatery and bar Arkhé opens in Adelaide | | The Adelaide CBD has welcomed open-flame dining experience Arkhé. Sitting on beloved suburban haunt, The Parade in Norwood, the eatery lights the fire of its two and a half tonne wood burning oven to customers from 24 November. Hailing from the renowned Aussie restaurant in Singapore, Burnt Ends, owner and Michelin starred chef Jake Kellie, has teamed up with The Palmer Hospitality Group to devise a menu that profiles Kellie’s famed open flame cooking techniques. Offering an a la carte menu for groups under five and range of Kellie designed dining options for larger groups, the Arkhé team is telling a story through utilising South Australian produce. Run entirely by fire, not gas or electricity, the venue can host up to 200 people and has an open kitchen fitted with wood, not stainless steel. For more information visit the website. | | |
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| | | | |  | | The Grampians Peak Trail opens to the public in regional Victoria | | Victoria’s landmark experiential 160-km The Grampians Peaks Trail officially launched in November and is now open to the public. Blending wondrous beauty and a range of hiking tracks, the new trail in Grampians (Gariwerd) National Park is set to spark year-round interest from leisure and thrill seekers alike. Upon opening the trail Australia’s Tourism Minister and the Federal Member for Wannon, the Hon Dan Tehan MP said that the natural and cultural experience will become one of the great iconic walks of Australia. By 2025, it is anticipated that 34,000 walkers will explore the trail, which would take 13 days in full to complete, annually. The trail also houses 11 campgrounds with a diverse range of amenities. For more information visit the website. | | |  | | WOMADelaide music and culture festica releases first line up announcement | | From 11 to 14 March 2022, Adelaide’s Botanic Gardens will strum to life once more with the return of WOMADelaide for its 30th anniversary. In celebration of the world music festival’s milestone, the event will feature 30 local and international artists perform in a celebration of music, art and dance from all round the globe. This year’s headline acts include revered Australian singer-songwriters Courtney Barnett, Yolgnu superstar Baker Boy, and Paul Kelly who returns to WOMADeldaide after headlining the inaugural festival in 1992. In addition to local acts, WOMADelaide’s stages will host diverse acts from South America, the Seychelles, Iran, PNG and Africa. For more information and to see the program visit the website. | | |
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