Tourism News - Get involved in our Summer campaigns and learn about our latest consumer insights

No images? Click here Latest news from Tourism New Zealand | 3 November 2021 Kia ora THE The last few months have continued to be challenging and uncertain for the sector, especially for those in extended lockdown areas. As we head into Summer, we are firmly focused on supporting the sector through encouraging safe domestic visitation within alert levels and keeping the brand alive in our international markets as we look towards the Government's Reconnecting New Zealanders with the World 2022 framework. Our gift voucher campaign recently launched and encourages New Zealanders to gift a new experience. This has already delivered over 5,000 referrals to over 350 businesses who have listed their gift vouchers over the last month and goes through until 25 December. Find out more below about how you can get involved. Our Summer campaign also kicks off later this month, find out more below about how you can leverage this to promote your business. There's a lot of new research on our Insights Hub that you can use to help guide your business. The latest domestic travel view report shows that appetite for domestic holidays remains high with 69% of New Zealanders planning to take a holiday in the coming 12-months. The hub also includes new international consumer insights for Australia, Singapore and South Korea and will be useful for you as we prepare to reconnect New Zealand with the world.  I encourage you to reach out to the support that's available through Qualmark or see some of the other support that's available on our website.  As always - if you have any questions, feedback, or want to get in touch with myself or one of the Tourism New Zealand team, please contact us.   Ngā mihi, René de Monchy Chief Executive Tourism New Zealand   Leverage our Summer campaigns We are running two pieces of activity over summer to encourage domestic visitation, including our newest gifting campaign which encourages New Zealanders to give the gift of a memorable experience. Leverage this activity by listing your gift vouchers or summer deals. We'll shortly be contacting businesses who haven't updated their listing in the last 12 months, why not log-in, check your details are correct and add a deal or gift voucher. Find out more International webinar series Join our international teams to hear the latest market insights. What trends are they seeing as borders open? How has travel behaviour changed? How can you use this insight to prepare for reconnecting with the world? Register for the first webinar in December, which will give you an overview of the major trends for all markets.  Find out more   Welcoming Steven Dixon as Qualmark General Manager Steven Dixon, formerly Trade Manager Asia, has been appointed as General Manager Qualmark.  Qualmark remains free to all tourism operators until the border opens to all three of New Zealand’s priority international markets of China, the United States and Australia.   Find out more   Use consumer insights to guide your business  We've recently shared new consumer insights on the Insights Hub, including for South Korea, Singapore and Australia. The latest domestic travel view shows strength of the domestic market, with 69% of New Zealanders planning to take a holiday in the coming 12-months despite the current environment. Find out more     Share    Tweet    Share    Forward  Tourism New Zealand, Manaakitanga Aotearoa. PO Box 95, Level 23, Aon Centre, 1 Willis Street, Wellington, New Zealand. Phone +64 4 462 8000 | Email comms@tnz.govt.nz www.tourismnewzealand.com | www.newzealand.com You're receiving this email because you subscribed to our mailing list. Preferences  |  Unsubscribe