It's a theme we return to from time to time because it is relevant to so many businesses — how do you keep the innovation mojo going. In a chapter about Southwest Airlines from Skift's sixth anniversary book, For the Long Haul, Lessons in Business Longevity, we trace the origins of the airline's disruption and the challenges of trying to stay on top of its game.
Southwest is no longer the low-fare airline in many of its markets, and it's had to offer new services that many other airlines do, as well. The dilemma is the kind of problem that keeps CEOs in any line of business tossing and texting all through the night. Read the story well before bedtime please.
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