We're publishing a new report in collaboration with Cvent: How Technology is Disrupting the Multibillion Dollar Meetings Industry, exploring how hoteliers are embracing digital transformation to create direct relationships with meeting planners, optimize the sales, marketing and sourcing process, and lower the overall cost of group acquisition.
Hoteliers are increasingly embracing digital transformation to market themselves more effectively to group planners in the face of mounting pressures coming from every angle of the meetings industry. Today, for example, hotels are hampered by the rising costs of meeting and event group acquisition. At the same time planners are facing these increasing expenses throughout the event lifecycle, their budgets remains relatively flat. To combat this, planners need new ways to source hotels that will help them save time and find the most suitable properties for their specific needs.
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In this report:
- How digital transformation is revolutionizing the meetings industry, and helping hotels to foster a more direct customer relationship
- How hoteliers and planners are striving to optimize different parts of the event lifecycle using online tools
- The economic and human benefits of shifting towards digital marketing platforms
- Why the convergence of on-demand small meetings and corporate travel is important for hoteliers
Don't miss our upcoming webinar, How Technology Is Disrupting the $565 Billion Meetings & Events Industry where we'll discuss these trends with top executives from Kimpton Hotels and Cvent Hospitality Cloud. Register now!
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