Tourism News – Looking to FY24 as all eyes on New Zealand for FIFAWWC23

No images? Click here  27 June 2023 Kia ora, As we head towards FY24 Tourism New Zealand has been sharing and discussing its plans with industry to further support recovery. FY24 is about moving from immediate recovery to supporting rebuild and the transition to a regenerative tourism system. As borders opened, we saw a strong start to recovery – with people visiting family and friends. I expect this next stage of recovery will be a bit tougher – as cost-of-living pressures impact people across the globe and we expect global competition for high-quality visitors to heat up. International tourism will play an important role in supporting New Zealand’s economy during tough times. Tourism must enrich the wellbeing of New Zealanders, contributing more than it takes. Tourism must create jobs, restore nature, enhance our heritage, build our national reputation, and make us proud. Tourism New Zealand supports this by influencing the quality of international visitors for the long-term benefit of New Zealand. We target visitors who are more likely to positively contribute to Aotearoa New Zealand’s culture, nature, society and economy. By 2030, our vision is that ALL visitors to New Zealand are high-quality and lead to a more productive and regenerative Aotearoa New Zealand. Tourism New Zealand is ready to respond to these challenges and our FY24 plans are focused on addressing them and supporting industry recovery and rebuild. To support the next phase of recovery for our industry, we have developed these three focus areas for FY24. Build brand - Increase the proportion ​of high-quality visitors who see New Zealand as the most desirable ​destination in the world. Shape visitor mix - Actively shape the ​high-quality visitor mix through focused ​activity across a diverse ​portfolio of markets. Maximise visitor contribution - Influence the choices visitors make to deliver both positive ​outcomes for visitors and ​New Zealand’s nature, culture, ​society and economy. I’d also like to take the opportunity to welcome Tourism New Zealand’s new board chair Paul Brock to the organisation. It’s always an exciting sector to be involved in but now as we enter our second year of tourism recovery, it’s particularly so. We welcome Paul on 1 July. With Paul’s arrival comes the departure of current chair Jamie Tuuta, who is moving on to new horizons after 10 years on the TNZ board, four of them as chair. He leaves the organisation in a great shape with preference for New Zealand as a destination high, increased organisational cultural capability and confidence and increased authentic cultural storytelling through its marketing of Aotearoa New Zealand. As always - if you have any questions, feedback, or want to get in touch with myself or one of the Tourism New Zealand team, please contact us.   Ngā mihi, René de Monchy Chief Executive, Tourism New Zealand   Showcasing New Zealand ahead of FIFA Women’s World Cup Over 1.5 billion people are expected to watch the upcoming FIFA Women’s World Cup Australia New Zealand 2023™. We are leveraging the opportunity by showcasing New Zealand through some new content.  Find out more here Record 135M target in sights for conferences International business events attract high quality visitors that will support New Zealand's recovery. Tourism New Zealand has set higher than ever targets to bid for conferences. Read more here Have your say - Environment Action Plan The Minister of Tourism has launched the draft Environment Action Plan for consultation, part of the second phase of the Tourism Industry Transformation Plan. The draft action plan aims to ensure tourism has a positive impact on the natural environment and proposes 6 focus areas to achieve this.  The draft plan and information about the public consultation can be found here. The closing date for submissions is 14 July and a final action plan will be released this year. Find out more here     Growing a brighter future through native tree planting  Native trees help reduce carbon from the atmosphere,  protecting our home for future generations. A new Trees That Count initiative aims to encourage international and domestic football and sports fans to donate native trees, as a way of leaving a legacy for Aotearoa as a co-host of the FIFA Women's World Cup 2023™. Show your support by sharing Trees That Count's facebook post with your networks. For more information or to donate visit Trees That Count.  The isite network are also encouraging native tree donation by making it easier to donate instore with QR codes. Read more here       Share    Tweet    Share    Forward  Tourism New Zealand, Manaakitanga Aotearoa. PO Box 95, Level 23, Aon Centre, 1 Willis Street, Wellington, New Zealand. Phone +64 4 462 8000 | Email comms@tnz.govt.nz www.tourismnewzealand.com | www.newzealand.com You're receiving this email because you subscribed to our mailing list. Preferences  |  Unsubscribe