Traveling

Tuesday, April 4, 2023

Essentials… Business Events Asia Mega Famil | March Hot List | Australia on Japanese travel show | and more…

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5 April 2023
TOURISM AUSTRALIA UPDATE

Believe it or not, the first quarter of 2023 is now behind us, and as the year progresses, we are seeing some really encouraging signs for our industry. Of course, there are still challenges like aviation capacity and skills shortages, but international leisure visitation is growing, and face to face events are firmly embedding themselves in diaries around the world for the coming year and beyond.

On Friday last week, it was an absolute pleasure to attended Qantas’ 100th birthday celebration in Sydney/Warrane with over a thousand guests, even if it was three years overdue because of covid restrictions. Qantas is an organisation which is deeply embedded in our nation’s history, and as our national carrier it will play a pivotal role in the full recovery of the Australian tourism industry. Here’s to the next 100, Qantas!

It is just under a month until our premier leisure event, the 2023 Australia Tourism Exchange officially opens, bringing together Australian tourism product together with international travel buyers. This year, which marks the return to a more pre-COVID style format for ATE, we are excited to be hosting the event on the Gold Coast in partnership with Tourism and Events Queensland, from 30 April to 4 May 2023. Destination Gold Coast is a supporting partner of Tourism and Events Queensland for ATE23 and I look forward to seeing many of you there.

In case you missed Tourism Australia’s March Industry Webinar last Friday, a recording of the session and the slide deck can be accessed here.

This week’s approaching Easter long weekend is of course a busy period for so many people across our sector, so we wish you every success with managing the impending surge of Australians and international guests taking the time to explore Australia

Phillipa Harrison

Tourism Australia Activity
Japan’s popular Tabi Salad travel show back in Australia
The popular Japanese travel program Tabi Salad on ABC was in Australia last month with influencer and Tabi Salad reporter Enna Yamashiro. The weekly Saturday morning show will air six episodes from the visit, hosted by Tourism Australia’s International Media Hosting Program supported by Qantas Airways, Tourism Tasmania, Visit Victoria, Tourism and Events Queensland and Destination New South Wales. The series is expected to reach over 8 million weekly viewers nationwide in Japan. The program will showcase our welcoming and friendly Aussie people, laid-back culture, and natural beauty, as well as a variety of experiences including city life, food and drink and wildlife. Behind the scenes stories will be broadcast on the Tabi Salad Youtube channel each week.
Business Events Australia Mega Famil Showcase
Fifty international planners and media from the Asia region were in Sydney this week as part of the Business Events Australia Asia Mega Famil Showcase. Representatives from Australia convention bureaux had the opportunity to meet with and present destination updates to international agents from across Asia region during the business session. Delegates also enjoyed a destination showcase of Sydney’s business events offering and latest infrastructure developments, delivered in partnership with host city partner Business Events Sydney. Following the Showcase guests will continue on post-famils across the country to experience first hand the wealth of new product available.
March Hot List released
Tourism Australia has released its latest travel 'Hot List' for March 2023, available to download now on its corporate website. The guide includes the latest news and tourism offerings across the country is updated monthly. The 'Hot List' contains a wrap-up of new places to stay and experiences to enjoy around Australia. Check it out here.
Best Partner Program India

Tourism Australia partnered with Singapore Airlines and one of India's leading Online Travel Agent, MakeMyTrip Pvt Ltd, for its Business Events Australia Best Partner Program. Held in Mumbai, the event saw attendance from 16 key corporate decision makers and provided attendees with a taste of Australia’s diverse destinations and unique business events offering. The event, which forms part of Tourism Australia’s business events distribution activity, has already generated business leads for Australia.

Tourism Industry News
Registrations are open for Destination Victoria 2023
Visit Victoria will host Destination Victoria on Tuesday 16 and Wednesday 17 May 2023 at the Melbourne Convention and Exhibition Centre. The annual tourism conference for Victoria’s visitor economy brings together Victoria’s tourism, events and hospitality industries. Held over two days, the program aims to energise, educate and inspire with insightful information and practical tools to ensure strong and sustainable growth for the Victorian visitor economy. Find out more and register here.
Discover Tasmania App
The new Discover Tasmania App is the official travel guide to Tasmania – a free ‘pocket concierge’ to help visitors explore, plan and enjoy their Tasmanian adventures. Tourism Tasmania has released an industry toolkit to help businesses get involved. The app is designed to deliver value to visitors, influence their on ground behaviour and deliver more leads to tourism businesses. Find out more and download the toolkit here.
Australian Stories
Flood affected areas supported by tourism initiative
South Australians have rallied in record numbers to support tourism operators impacted by the Murray River floods, with more than 139,000 people registering for the first round of South Australian Tourism Commission’s River Revival Vouchers. Flood affected operators in the Riverland and Murray River, Lakes and Coorong regions are already enjoying the benefits of the vouchers, with hundreds of bookings made within the first day of release and visitors travelling now. More than 139,000 people registered in the first of three River Revival Vouchers so far.
Untamed Escapes launches more new experiences in iconic destinations
Tour operator Untamed Escapes has launched two exciting new adventure tours in Kangaroo Island and Uluru. Focusing on the island’s incredible nature and wildlife, the 3-Day Kangaroo Island Adventure Tour will commence in September, with two departures a week scheduled ongoing. Meanwhile the exhilarating 8 Day Adelaide - Uluru Camping Adventures (running in both directions) will hit the road this April, with fortnightly departures and take in iconic sites like Ikara-Flinders Ranges National Park, the Oodnadatta Track, and, of course, Uluru.
Bespoke pampering experience lands at Sydney International Airport
The arrivals hall at Sydney International Airport has a new taste of luxury with the ultimate skincare house, La Prairie announcing a unique and elevated new concept in partnership with Heinemann Tax & Duty Free. Offering the first permanent luxury beauty lounge and skincare treatment service for travelling guests at Sydney International airport, the La Prairie Art of Beauty Lounge encourages travellers to indulge in a moment of relaxation and rejuvenation prior or after their flight. All treatments and applications can be pre-booked through the La Prairie website.
The Sunshine Coast set to sizzle with flavourful festival
The Sunshine Coast’s legendary food scene is set to be celebrated in style, with ‘The Curated Plate’ festival running from 28 July to 6 August. Involving 52 local businesses and event organisers, the hospitality hubs of Maleny, Mapleton, Mooloolaba and Maroochydore are ready to welcome locals and visitors and give them an unforgettable taste of the Sunshine Coast. Signature events on the program include the Sunshine Coast Asian Food Festival, MooloolaBARS, a one-day beer and beverage event across Mooloolaba venues and bars, and a free, family-friendly From Paddock to Curated Plate event.
NEWS IN BRIEF

 

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