Tourism News - Celebrating World Tourism Day

No images? Click here Latest news from Tourism New Zealand | 27 September 2020   Kia ora THE,  Today is World Tourism Day, it's about celebrating the important role tourism plays in preserving and promoting culture and heritage all around the world. This year’s theme focuses on tourism's ability to drive economic development and opportunities in rural communities.  It's a fantastic reminder to take the time to consider the many benefits our sector can deliver to our regions. This was clear on my visit to the Chatham Islands recently where I had the opportunity to meet with tourism businesses and the community. We talked about how infrastructure investment, coupled with increased air capacity will shape their tourism offering, to ensure that tourism in the Chathams gives back to its environment and people. ​  Getting that balance right is incredibly important. Another operator striking a balance between people and environment in their operation is Pūkaha National Wildlife Centre, in the heart of the Wairarapa. We feature them in this issue in our new column Onsight, which profiles operators who are doing great things to attract the domestic market and give back to their community. We’ll be doing these regularly so let us know if you’ve done some innovative things in your business to adapt, or are doing something interesting in the sustainability space or know someone who is. As we head into the school holidays I wish you all a busy few weeks. As for me, I will be getting out and about with my family and doing something new!     Ngā mihi, Stephen England-Hall Chief Executive, Tourism New Zealand   Introducing Onsight - case studies for your business Our tourism sector is world leading; full of innovative, passionate and dedicated people doing good things for our home and communities. This week, we're launching Onsight, to share these stories and insights from tourism businesses doing great things and seeking out new opportunities.  Conservation is at the heart of Pūkaha National Wildlife Centre; they’ve kept their purpose at the centre of what they do while exploring innovative ways to respond to the COVID-19 challenge. Find out more New Zealand communities can shape tourism future “Domestic and international visitors provide long-lasting impacts to communities across New Zealand.  They contribute to conservation projects, help preserve cultural heritage, bring vibrancy through events, and generate employment that can benefit the entire community. But people and community come first and it’s important for the regions to consider how tourism supports their aspirations.” - Tourism New Zealand Chief Executive Stephen England-Hall Find out more   Go digital and grow your business Have you been thinking lately about how to strengthen your operation’s digital presence? Register now to get specialist, professional advice through a series of workshops and one-on-one programmes with some of New Zealand’s top agencies. Find out more Leveraging social media for your business In case you missed it, our latest industry webinar provided an update on the domestic and shared information on how you can leverage social media to boost your business.    Find out more   Evolving TRENZ and other upcoming trade events  Tourism New Zealand are working in close partnership with Tourism Industry Aotearoa to support in evolving TRENZ so it can continue to take place in 2021 and beyond.  To start this work, we’re asking former TRENZ buyers, sellers and additional international travel trade partners about their needs and objectives are when it comes to these events so we can provide a data and insight-driven proposal for trade events in the next year. Save the Date: Tourism New Zealand Roadshows 2020 Our Roadshows are back for 2020! We've got the best of both worlds by live-streaming all sessions as well as heading to the following locations.  Auckland – 19 October Christchurch – 20 October Queenstown – 21 October Wellington – 29 October Rotorua – 30 October. Registration will be available later next week.    Tourism New Zealand, Manaakitanga Aotearoa. PO Box 95, Level 23, Aon Centre, 1 Willis Street, Wellington, New Zealand. Phone +64 4 462 8000 | Email comms@tnz.govt.nz www.tourismnewzealand.com | www.newzealand.com You're receiving this email because you subscribed to our mailing list.   Share    Tweet    Share    Forward  Preferences  |  Unsubscribe