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Wednesday, September 9, 2020

Essentials… Business Events Australia Greater China Showcase | Australia Marketplace Online – China | Live from Aus campaign recognised in AdNews Awards and more….

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9 September 2020
TOURISM AUSTRALIA UPDATE
It was welcome news last Friday to hear the commitment by most states and territories to move towards a December reopening of domestic borders – just in time for Christmas and school holidays. We look forward to ramping up our domestic marketing campaign, to remind Australians about all the experiences that Australia has to offer.

Internationally, we are continuing to roll out a series of virtual industry events, with applications now open for the Business Events Australia Greater China Showcase and the Australia Marketplace Online – China, read more below. Tourism Australia has signed a three-year Pan-Asia Memorandum of Understanding (MoU) with Trip.com Group to formalise partnership to work together in Tourism Australia’s key Asian markets moving forward to promote Australia. We have also just updated our ‘Working with Tourism Australia – Domestic Edition’, which has many useful resources for industry, and I encourage you to take a look at it.

Tourism Australia’s next webinar is this Friday, 11 September at 11am AEST. We will be joined by Leanne Coddington, Chief Executive Officer of Tourism and Events Queensland, giving an update on the state of the industry in Queensland as well as Fiona Carruthers, Travel Editor for the Australian Financial Review, who will be sharing insights into the kind of stories that the media are looking for at the moment. On the eve of RU OK? Day, we will also be hearing from R U OK? Community Ambassador, Anthony Hart, about how to have meaningful conversations and take care of your mental health. Register here. You can also access previous webinars here.

Phillipa Harrison

Tourism AUSTRALIA activity
Business Events Australia Greater China Showcase
Business Events Australia Greater China Showcase
Applications are now open for the Business Events Australia Greater China Showcase. The hybrid event will be held 10 to 12 November 2020 and provides an opportunity for China-ready Australian industry to establish and maintain business relationships with incentive agents and corporates buyers from the Greater China market. Australian industry will be able to join this year’s event virtually with buyers meeting face to face in China. Please visit the Business Events Australia Greater China Showcase website for more information and to register for the event. Applications close 18 September 2020. 
Australia Marketplace Online - China
Australia Marketplace Online - China
Applications are now open for Australia Marketplace Online - China. The event will be held from 1 to 2 December 2020 and will take place online this year in a revised virtual format. The event provides an opportunity for participating Australian tourism operators to establish and maintain business relationships with qualified travel agencies and tour operators from Greater China. Please visit Australia Marketplace Online - China for more information and to submit your application. Applications close 18 September 2020.
Attica and The Avalanches are throwing a free virtual house party this weekend
Attica and The Avalanches are throwing a free virtual house party this weekend
Friend of Australia, Ben Shewry, from Melbourne’s Attica restaurant has teamed up with Australian electronic music group The Avalanches, and Melbourne Food and Wine Festival to throw a free virtual house party this Saturday 12 September, 7:30pm AEST. With the aim to bring joy and music into the homes of those affected by the current Covid19 restrictions, A Party for Melbourne can be joined from anywhere around the world. Susan Coghill, Chief Marketing Officer, Tourism Australia said: “Australians are known and loved around the world for their boundless optimism and resilience, and A Party for Melbourne is the ultimate celebration of our hospitality and creative industries who will be ready to welcome back visitors, as soon as it is safe to travel again. Virtual party-goers can register for their free ticket online now. Head to Tourism Australia’s YouTube Channel to hear more from Shewry on the significance of this event and vibrancy of the city of Melbourne.
Live from Aus campaign wins at AdNews Awards
Live from Aus campaign wins at AdNews Awards
Tourism Australia’s Live from Aus initiative was recognised in the AdNews awards last week. In May 2020, the Live from Aus campaign saw Australian tourism experiences live-streamed directly into the living rooms of over 35 million people around the world. The campaign featured tourism operators from different parts of the country and encouraged viewers to dream about their next Aussie holiday. The campaign was awarded the AdNews Campaign Pivot of the Year Award which recognises the achievements in navigating COVID-19 by delivering an effective campaign under extraordinary circumstances. The campaign led to over 6,800 leads to tourism operators from Australia.com. 
 
Tourism Industry News
Meeting Place 2020: Virtual
Meeting Place 2020: Virtual
For the first time, ATEC's premier annual event, Meeting Place, will be coming to you a little differently. Due to the ongoing restrictions of COVID-19, we will be bringing you all your favourite elements of Meeting Place virtually. This year’s program will span across 5 days (23 - 27 November 2020) and provide the tourism industry with the opportunity to Reconnect, Re-generate and Reboot. Interested in attending? Express your interest here
Growing Wine Tourism & Exports
Growing Wine Tourism & Exports
Wine Australia, in partnership with the Australian Tourism Export Council, is combining its popular ‘Growing Wine Tourism’ and ‘Growing Wine Exports’ programs, to deliver new-look hybrid online workshops that cover both wine export and wine tourism training at introductory and advanced levels. The workshops take place from 8 to 11 September, register here
Australian Stories 
Byron at Byron appoints new executive chef to new restaurant, Forest
Byron at Byron appoints new executive chef to new restaurant, Forest
The Northern New South Wales resort, Byron at Byron has unveiled a new restaurant and executive chef, as part of the first phase of their reopening. Now open to guests, Forest is serving up distinctly Australian cuisine such as Ballina king prawns and kangaroo, in a menu curated by Chef Etienne Karner. Passionate about local produce, artisans and farmers, over 80 per cent of ingredients served at Forest are sourced from within a three-hour drive of the restaurant, with some ingredients such as honey and herbs soured from on the property. The resort is nearing completion of a multi-million-dollar refresh as part of Crystalbrook Collection's ongoing commitment to sustainability. Phase two, includes further updates to guest suites and a new Eléme Day Spa, which will be unveiled in November. 
Broome welcomes its first distillery, Moodtide
Broome welcomes its first distillery, Moodtide
Western Australia’s Kimberley region has welcomed its first distillery, Moontide Distillery, which is also now one of Australia’s most remote. The distillery, which opened in July, sits on pindan (a Djugun word meaning ‘red earth’) near the turquoise waters of the Indian Ocean, north of Cable Beach. Handcrafted spirits distilled with botanicals such as Kakadu plum, white berry bush and myrtle, Moontide captures the taste of the tropics. Open Tuesday through Sunday, 12 noon to 6pm, guests can visit the distillery for a tasting and learn about the distillation process and how the Kimberley charm has influenced their flavours. 
New Audio Guide for Uluru and Kata Tjuta National Park
New Audio Guide for Uluru and Kata Tjuta National Park
Feel as if you have your very own personal tour guide as you explore Uluru and Kata Tjuta National Park with the new Uluru Audio Guide. The GPS triggered audio commentary has over one hundred fascinating stories and facts to share about nature, history, geology and culture across the National Park. Giving travellers the flexibility to go at their own pace, it can be used on foot or in car, and has suggested itineraries to help travellers make the most of their time at Uluru and Kata Tjuta. Available in seven languages, Uluru Audio Guide devices can be hired and picked up from the Tourist Information Centre within the Ayers Rock Resort, town centre, Yulara. 
New summer program for Spicers Scenic Rim Trail
New summer program for Spicers Scenic Rim Trail
Part of the Great Walks of Australia Collective, South East Queensland’s Spicers Scenic Rim Trail has released its summer program including a special New Year’s Eve walk. Following a sell-out inaugural season, the summer program will see guests start their adventure with lunch at chef-hatted Homage Restaurant, before flying by helicopter to Mt Mistake. Then spend the next three days walking through lush rainforest landscapes and staying in purpose-built accommodation, including a one-of-a-kind ‘Spicers treehouse’. Finishing with a night at Spicers Peak Lodge before flying back over the Great Dividing Range, Moogerah Dam and the Condamine Gorge, further details including departure dates and prices are online now.
NEWS IN BRIEF
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