| |   | Applications closing soon for the Business Events Boost Program The business events industry is encouraged to submit their applications now for Business Events Australia’s domestic partnership marketing program before it closes on 30 September 2020. The Program offers financial support and Tourism Australia’s marketing expertise to deliver industry-led marketing and distribution activity to encourage a restart of business events in Australia. All the details including a link to the online application form can be found on the Business Events Australia website. |  | Distribution update Tourism Australia’s international business events teams continue to engage with customers in their markets to ensure Australia is best positioned for when international travel and events restart. Our China team attended face to face business events trade shows in Shanghai and Beijing last week. The Business Events Australia team in China met with 40 out of the 200 buyers at each event and generated five to six leads from each show for events of between 50 and 2,000 attendees. Our team in the USA also attended the Cvent Connect virtual conference last week, hosting a virtual booth which five Australian convention bureaux joined. | |  | Signature Experiences of Australia webinars for Australian industry To help Australian industry build their local product knowledge for domestic customers and events, webinars on Discover Aboriginal Experiences and Cultural Attractions of Australia will take place next Tuesday 8 September at 11am AEST and sessions exploring Ultimate Wineries of Australia and Great Golf Courses of Australia will take place at 11am AEST on Wednesday 9 September. You can register online now. Those who missed the Luxury Lodges of Australia and Australian Wildlife Journeys webinar this week can catch them online. |  | Australian industry registrations open for Greater China Showcase Australian industry can register now for virtual attendance at Business Events Australia’s Greater China Showcase, which will take place as a hybrid event from 9 to 12 November 2020. The event gives the Australian business events industry a platform to augment their future business pipeline in this key market, with sellers virtually meeting one-on-one with agents and corporate customers who will attend a physical event in China. | |  | COVID-19 resource for business events in Australia To help international planners understand the situation in Australia and to give Australian planners a handy starting point for understanding restrictions and initiatives, Business Events Australia has developed a COVID-19 facts resource specifically for the sector. The webpage provides guidance on where to find the latest information about what is permitted for gatherings in each state and territory and how venues, hotels and other business events products and services are planning for COVID safety. |  | Australia Next keeps North American planners dreaming of Australia Since launching in August, the first North American edition of the Business Events Australia (BEA) incentive inspiration magazine, Australia Next, has generated good engagement in the target market, with users spending an average of well over two minutes reading the magazine and many returning for a second read. The self-published magazine is part of BEA’s broader content-led marketing strategy to keep Australia top of mind and maintain engagement with customers while travel is on hold. The initiative has been amplified by a digital campaign with four trade media partners and the print edition has been distributed directly to key clients. | | | |
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