| |   | Year-long promotional campaign in Japan celebrated Tourism Australia and JTB Corp, Japan’s largest travel wholesaler, held a ceremony on Monday to mark the end of a nationwide, year-long campaign promoting holidays Down Under through JTB’s network of approximately 500 travel shops. Throughout the year JTB brought 86,000 tourists to Australia, including 10 international charters, and now have 3,550 staff who are qualified Aussie Specialists. JTB also contributed to the koala nursery at Currumbin Wildlife Sanctuary on the Gold Coast, donated to the Reef Restoration Foundation on the Great Barrier Reef and donated to the Mutitjulu Foundation in Uluru. Mr Takahashi, JTB President and CEO recognised the importance of support from suppliers in Australia and promised to continue a strong relationship between JTB and Tourism Australia. |  | Americans come say G’day at Australia House at SXSW Thousands of people visited ‘Australia House’ at the South by Southwest (SXSW) festival in Austin, Texas last week to experience the best from Down Under as part of G’Day USA, Australia’s public and economic diplomacy program in the United States. Australia House @ SXSW, located in the heart of the action, hosted a series of experiences, performances, speeches and interactive displays by some of Australia’s leading experts in the film, music and innovation sectors. The weeklong activation also showcased a range of food, wine and tourism experiences from around the country across more than 20 events with well-known Australian chefs and Friends of Australia. Australia House @ SXSW has already generated over 127 pieces of media coverage reaching an audience over 54 million and generated over 650 social posts with an audience reach of 4.6 million. | |  | Australia showcased at leading travel show ITB in Berlin Tourism Australia hosted an Australia stand with 48 partners at ITB from 6-10 March showcasing why ‘There’s nothing like Australia’ to media, tour operators and travel agents from around the world. Immediately before the trade show Tourism Australia hosted a full day workshop where 58 agents were trained by 27 stand partners on the destination. Tourism Australia’s presence this year was extended with a dedicated area for media and special events was hosted with journalists and travel bloggers to discuss upcoming projects and stories angles. During the consumer weekend visitors received travel advice by Aussie Specialist retail agents and trade partners. |  | ‘UnDiscover Australia’ on show at Malaysia’s largest travel fair More than 100,000 visitors at the recent MATTA Travel Fair in Kuala Lumpur were given the opportunity to find out more about great Australian holidays. Tourism Australia promoted uniquely Australian experiences with five key distribution partners and two airline partners who provided tempting travel offers. For the 12 months to January 2019, Australia welcomed just over 400,000 visitors from Malaysia, an increase of 1.7 per cent on the previous year. There are currently 100 flights per week between Australia and Malaysia. Find out more about the Malaysia market. | |  | Indonesian shoppers encouraged to put Australia on their list Thousands Indonesians were given the opportunity to ‘UnDiscover Australia’ last week at the second annual BCA Australia Travel Fair in partnership with Bank Central Asia. Interactive zones and a special performance from Australian Outback Spectacular’s Heartland at the promotional event highlighted uniquely Australian experiences from the different states and territories to encourage people to book at holiday Down Under. The fair was supported by seven airline partners and seven travel agents providing great travel deals. Australia welcomed 209,000 visitors from Indonesia in the 12 months to January 2019, a nine per cent on the previous year. |  | Two new ‘Friends of Australia’ appointed in China Tourism Australia has welcomed two high-profile and influential people in China to its Friends of Australia program. Craig Willis is a chef and co-founder of mr willis Shanghai, a renowned Australia restaurant chain in China, and has revolutionised Shanghai’s dining scene. Angelica Cheung is the chief editor of Vogue China and has over five million followers on her personal weibo account. Angelica has visited Australia multiple times and published a number of feature stories in Vogue China. Tourism Australia’s Friends of Australia program helps to harness the power of globally influential individuals who have a genuine affinity with Australia. | | Chinese delegates touch down in Cairns for Amway Leadership Seminar The first of more than 6000 Amway China delegates touched down in Cairns this week for the Amway China 2019 Leadership Seminar, a month-long incentive trip set to pump $40 million into the Cairns economy. It’s the sixth time the Amway Leadership Seminar has been held in Australia but the first time Amway China has come to Queensland for the company’s incentive program for top salespeople. The event was secured with support from Tourism and Events Queensland, Tourism Australia, Tourism Tropical North Queensland, Cairns Regional Council and Cairns Airport. | | | |
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