There's a famous quote from Virgin founder Richard Branson which goes: "If you want to be a millionaire, start with a billion dollars and launch a new airline." The lesson is airlines are stupidly expensive to run. They're also extremely sensitive to geopolitical and economic fluctuations. Just consider the number of airline bankruptcies.
With that in mind, it's hard to see the rationale for AccorHotels' interest in buying the French government's 14.3 percent stake in the troubled airline group, Air France-KLM. Yes, Accor is flush with cash after selling a large chunk of its property portfolio, but couldn't it find a better way to spend the money? What about buying a rival hotel chain or even an online travel agency? Even CEO Sébastien Bazin is struggling to see the benefit. "I still don't know if it makes sense," he said after the chain's interest became public.
Neither do we.
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