There's nothing quite like a good turnaround story. Cathay Pacific's doesn't have an ending yet, but Skift Aviation Business Editor Brian Sumers checked in recently with CEO Rupert Hogg and offers a progress report in today's Q&A. Hong Kong-based Cathay earned a stellar reputation over the years focusing on service and comfort for its passengers. Along the way, it lost sight of the changing aviation market around it.
Hogg is in the midst of engineering a three-year turnaround, and the airline's $160 million loss last year shows it has a ways to go. But its shareholders are optimistic, with Cathay's stock price up 24 percent since the fall of 2016. Reviving companies is messy business — as Hogg says there's "no silver bullet." His board seems patient enough, but as low-cost carriers proliferate, the question is whether customers will show as much patience.
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